Yumiko Takanashi

1) Develop regional strategies as well as Support marketing communication initiatives in the counries in Region Asia Pacific to build strong product brands and solutions brands through customer benefit creation process, customer centric brand concept development, media & touch point selection, investment and KPI asessment 2) Act as an interface between the countries in Asia Pacific and the headquarters in Germany

1) Support country head in Japan in strategic and operational aspects of business - country strategy review, management information, executive committee meetings, research center closure, special project for young talent, national conference, presentations to local customers and global visitors 2) Enhance internal communication via consistene messages from the country head about direction, objectives and achievement as well as foster open communications across the organizations

Leading a team of 7 people in charge of Marketing Communications and Business Intelligence for crop protection products in the Japanese market 1) Marketing Communications - Develop and supervise optimal brand communciation strategies and steer strong Bayer crop protection product brands in the life cycle in the market through optimal investment 2) Business Intelligence - Collect, analyze and utilize market and customer information to support marketing and branding activities

Global brand steering for insecticides as part of life cycle management (pre-launch, launch, rejuvenation in the key global markets) Regional coaching for Asia Pacific to help build competitive brand concept, improve positioning and key messages and manage local advertising agencies mainly through workshop and visits

Strategy development and implementation of advertising and sales & trade promotional activities, customer surveys, public relations for crop protection busines in the Japanese market.

Resonsible for Corporate Image building across the Bayer group companies in Japan via nationwide image campaigns, press conferences, internal communications as well as product-oriented promotional activities in the areas of animal health, diagnostics, chemicals, plastics, polyurethane, rubber and pigments. Directly working for the Bayer group representative in Japan for the last 4 years

Develop marketing plans for introducing Bayer consumer product brands into the markets in Japan e.g. Delial (sun care product line), Natreen (calorie-free sweetener), Glasswork (glass cleaner), Baysan (disinfectant clearner). Support sales activities of skin care brand Quenty in Japan including customer complaint handling.

Comparative & Socio linguistics, Sociology, Anthropology, English literature