Zach Doty

Jumping into the advertising industry in natural search and search engine optimization (SEO). Responsibilities will include the strategy and execution for natural search optimization of client's digital marketing assets.

Conducted research and developed strategy in a team leadership function. Also, worked with a variety of national, regional and local brands in Account Management. Helped build lasting good for great brands, including Sport Clips, Christian Brothers Automotive, Loco's, Energy Efficiency Arkansas, Baptist Health Medical Center and Arkansas Arts Center.

Worked with an awesome green start-up, which had a disruptive idea toward environmental services and sustainability. While at RecycleMatch, Zach utilized the latest media and interactive tools to promote and grow a dynamic start up in sustainable supply chain solutions. Other responsibilities included intensive research on audiences of interest (journalists, bloggers, investors) and being a brand advocate for one of the hottest new start-ups to be featured in SXSWi.

Researched and developed digital marketing/advertising strategies for clients at one of the Southwest's largest independent ad shops as an Interactive Account Service Intern. Served as project manager on ConocoPhillips in Interactive work. During this time, Zach managed analytics resources and coordinated between planning and production teams to produce successful client results. Other clients included Fortune 500 companies, mid-sized challengers and exciting start-ups.

While at the Waco ABC affiliate, Zach immersed himself into world of broadcast journalism and new media. Gained valuable experience in communications, networking, research and presentation skills. Helped write, shoot and produce segments for local television market. Thrived in a fast-paced environment with challenges of multi-tasking and producing quality work, which was publicly aired.

Started an exciting freelance studio in Waco, Texas. Offered a personalized and professional experience for clients in need of challenging, unique and convenient media production solutions. Developed and cultivated a loyal customer base during this time, competed with larger established studios in the market. Combined and employed business, marketing and technical production skills to provide an exciting and affordable customer experience.