Zbynek Zapletal

Angestellt, Director Programmatic & Account Management, Gamned

Zurich, Schweiz

Fähigkeiten und Kenntnisse

Online Marketing
Programmatic Advertising
Media Buying and Planning
SEA
Google AdWords
Google Analytics
Google Tag Manager
Social Media Marketing
A/B Testing
Facebook Advertising
Social Media

Werdegang

Berufserfahrung von Zbynek Zapletal

  • Bis heute 3 Jahre und 5 Monate, seit Jan. 2021

    Director Programmatic & Account Management

    Gamned

  • Bis heute 6 Jahre, seit Juni 2018

    Head of Programmatic & Account Management D-CH

    Gamned

    Gamned as a Pioneer in real-time bidding digital advertising, provides Programmatic Media technologies and services. The company, with 90 experts and 9 offices worldwide (Switzerland, France, Belgium, Brazil, Malaysia, United Arab Emirates) manages more than 200 clients. Gamned! has already successfully optimized more than 2.500 programmatic campaigns in 100 countries and delivers every month for its clients about 3 billion customized ads.

  • 11 Monate, Aug. 2017 - Juni 2018

    Team Leader Account Management and Programmatic

    Publicitas AG

  • 11 Monate, Okt. 2016 - Aug. 2017

    Team Coordinator Programmatic, SEA & Social Media

    Publicitas AG

    - Teamkoordinator des Programmatic Teams - Sicherstellung eines reibungslosen Ablaufs von Programmatischen, SEA und Social Media-Kampagnen (Display, Mobile und Video) - Technischer Set-Up, Support & Troubleshooting im Bereich Adserving und Programmatic Advertising (DSP) - Internes Coaching von Mitarbeiter und Weiterentwicklung der Programmatic Advertising-Projekte - Kontakt zu nationalen und internationalen Trading Desks

  • 10 Monate, Jan. 2016 - Okt. 2016

    Programmatic Specialist

    Publicitas AG

  • 8 Monate, Juni 2015 - Jan. 2016

    Digital Account Manager

    Publicitas AG

  • 9 Monate, Okt. 2014 - Juni 2015

    International Online Marketing (.COM, .ES, .IT, .CZ, .PL, .RU)

    HolidayCheck AG

    Online Marketing Campaigns, Customer Communication Strategy 2015 for different markets (.COM, .ES, .IT, .CZ, .PL, .RU), B2B partnership, Web Analytics, Social Media, SEO/SEM, Market Research

  • 4 Jahre und 4 Monate, März 2011 - Juni 2015

    Country Manager CZ/SK

    Unit Portables

    Based on exclusive representation launched Unit Portables brand on the Czech and Slovak market. Planning and managing the full relationship between a business. Responsible for marketing strategy, logistics, management of sales, relationships with customers, planning and Webpage Management.

Ausbildung von Zbynek Zapletal

  • 2013 - 2014

    Wirtschaftswissenschaften

    Universität Kassel

    Strategie, Vorgehenweisen im International Directmarketing Entscheidungen und Leistungen in Gruppen Risk Management in Finance Investigating Intercultural Consumer Behavior

  • 2012 - 2015

    International Business

    University of Economics, Prague

    State Exam: International Economics II, Financial Management in International Business, Law in International Business, International Marketing Minor specialization: Commercial Communication

  • 2009 - 2012

    International Trade

    University of Economics, Prague

    State Exam: International Business, International Business Operations and World Economy

Sprachen

  • Deutsch

    Fließend

  • Englisch

    Fließend

  • Tschechisch

    Muttersprache

  • Spanisch

    Grundlagen

Interessen

New Technologies
Social Media Marketing
Entrepreneurship
Online Marketing
Reisen
Sport

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