Dr. silvio santini
Angestellt, Head of Group Brand Management & Digital Governance (Executive Vice President), UniCredit Spa
Saronno, Italien
Werdegang
Berufserfahrung von silvio santini
Bis heute
Head of Group Brand Management & Digital Governance (Executive Vice President)
UniCredit Spa
• Responsible for Brand positioning, Corporate Adv., Social & Digital Channels at Group level. • Managing media planning & buying dept. in Italy and Governance the Group level • Responsible for: brand equity & reputation, customer satisfaction, instant feedback researches and consumer experience monitoring at Group level • Managing the Group Strategic Sponsoring and in particular the UEFA Champions League and Europe league (cycle 2009/18)
2 Jahre und 4 Monate, Nov. 1999 - Feb. 2002
Customer Relationship Marketing Director
XELION BANCA by UniCredit
start up in trading on line, financial advisors and direct bank start up, currently merged in Fineco Banca
1 Jahr und 10 Monate, Jan. 1998 - Okt. 1999
Marketing & Brand Manager
Banca Proxima Intasa Group
brand manager and then marketing manager for Direct Bank start-up project
1995 - 1997
Product Manager
RASBANK S.p.A., RAS-Allianz GROUP
Product Manager for telephone banking services, credit cards, current accounts, etc.
1992 - 1993
Assistant Branch Manager
Credit Italiano
comemrrcial services and finacial product sales manager
Ausbildung von silvio santini
- Bis heute
Marketing
Saint Xavier University of Chicago, Milan subsidiary
Economy and administration (pedagogy)
Università Cattolica del Sacro Cuore
marketing
Sprachen
Englisch
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Spanisch
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