Alberto Cuccagna

Organize sales activities and work with Country Managers and Sales Managers of Far East Subsidiaries and distributors to achieve sales and profit targets for all product lines. Market of responsibility made of 8 subsidiaries and 12 distributors for an annual sales budget of +$100M and 8000+ point of sales. Define and implement both short term and long term strategic plans for the development of new markets and subsidiaries. Develop regional Pricing policy. Lead product development for all 20+ brands.

Managed daily operations of the Korean subsidiary, leading a multi-cultural team of 30+ FTE, 10+ independent sales agents and 130+ Part Timers. Drove sales revenues with full P&L accountability and achieved global sales and profit targets for the subsidiary including delivering 25% revenue growth and 80+% EBITDA growth in 2011.

Led the regional sales and marketing strategy for a portfolio of about 20 luxury and fashion brands in the travel retail sector across Asia-Pacific. Managed +$30M sales budget, 100+ points of sales, directly or through local distributors and agents. In charge of regional price definition and implementation for domestic and travel retail markets. Led product development for Asian markets such as China, Korea, Australia, New Zealand, Indonesia, Vietnam, The Philippines, Japan and Hong Kong.

Responsible for sales and profitability by ensuring achievement of business targets and commercial goals. Manage distribution by maintaining existing relationships with partners and by developing new ones with a total yearly turnover of +$20M sales across 15+ partners and 1000+ points of sales. In charge of identifying, negotiating and implementing marketing activities in each country to build brand equity regionally. Countries included Indonesia, Vietnam, Thailand, The Philippines, Taiwan and New Zealand.

Primarily responsible for sales and profitability. Maintain relationships with existing clients and develop new technical-commercial relationships with new potential partners worldwide. Implement After-Sales Service to ensure customer satisfaction.