Alexander Grechin

All same that for Advertising Monetization Manager, plus: Work closely with UA & Product leads to provide feedback on best-performing ad partners & improvements: Plan and test new ads' triggers, promotions and economies. Launch new activities and in charge of new products’ planning, roadmap and features.

Manage cross-promotion activities to optimize the company’s overall revenue. Responsible for managing, analyzing and optimizing Video advertising, Offerwalls, Banners and close direct deals to optimize CPM & ARPDAU. Responsibility for managing the advertising waterfall structure;