Alexander Shmelkov

Plan and catalyse growth in the region through cohesive planning and execution. Lead team teams across seven countries and stimulate top line growth; also, significantly improve sales and execution productivity. - Strategised and achieved incremental growth of syndicated portfolio share. - Headed retention/renewal of large-scale research programmes, achieving +80% value-based renewal rate.

Planned and transformed business into leaner, faster, and increasingly profitable delivery. Guided, supported, and drove local Consumer Insights teams through the change. - Transformed and managed seven local teams into highly capable regional organization. - Led cost containment initiatives by identifying and winding down loss-making assets.

Led the full life-cycle of product strategy as well as execution and managed €30M product portfolio. Devised robust portfolio innovation strategy, strong value proposition, and highly effective go-to market plan. - Planned, aligned all resources, and achieved product revenue growth CAGR 14%. - Established product delivery supply chain, achieving savings in time as well as cost.

Planned, locally launched, and effectively managed two distinct product portfolios related to innovation consulting and shopper/retail insights. - Achieved product revenue growth CAGR 10%. - Launched Shopper Insights practice from the scratch, increasing business profitability with +€1M turnover. - Established partnerships with ECR, Saatchi & Saatchi X and Tobii Technology to deliver best in class shopper marketing solutions.

Engaged with clients’ impeding issues and identified growth opportunities. Supported clients, including Pernod Ricard, Henkel, AB InBev, Heineken, Baltika, and Unilever Middle East as invaluable key account manager, developing and sustaining profitable relationships with accounts. Promoted significant growth of KAM portfolio through cross/up-selling. Developed pricing research business in Easter Europe; built and managed Pricing Research Delivery Hub .

Lead the team of 16 researchers and consultants, fostered inclusiveness and kept team committed to a shared vision and goal. Managing the P&L, drive revenue growth, profitability, quality of insights & business recommendations.

Consulting the biggest FMCG brands on their marketing agenda, innovation, go-to-market strategy and tactics, communication and retail effectiveness.

Working on proposals, planning projects, developing research materials, be-ing responsible for entire project execution and client delivery.

Various roles: fieldwork manager, project manager, analyst, head of analysis department.

Thesis theme: ´Social mechanism of urban economy development´.

DIploma in the filed of anti-crisis management.