André Heinrich

Managing strategic product development and driving innovation agenda. Driving force for innovation and acquisition of large key accounts and partnerships. Lead Sales Team Swiss and Europe Markets.

Developing and implementing customer strategy for Swiss market. Lead preperation and execution of business plans in Swiss retail market. Driving innovation in customer business to develop a strong & powerful market-oriented organization.

Formulating and executing strategic business plans, new business acquisition in APAC region. Successful market entry in Singapore and Jakarta, successful POS management, innovation and category leadership. Bolstered performance of sales team, introducing effective sales tools and processes. Initiating and Implementing several productivity improvements, developing account and territory planning methods.

Defined and led overall direction of entire Australian market including establishment and monitoring of strategic plans, and effective development and management of key accounts and supply partnerships. Identified and secured new commercial opportunities. Drove growth across business activities. Managed all P&L. Mitigated company risks. Advised management on resolving complex issues. Motivated and led employees and group members. Acted as bridge between company and Aryzta Group in Europe and APAC.

Organized and led national field sales force through all relevant channels in Swiss Market. Designed and directed strategies and business plans for retail, food service and wholesale accounts. Recruited, hired, developed, motivated, and led 65 employees. Managed all country P&L. Expanded sales team from 30 to 65 employees, successful change management, implemented new sales concepts and tools, and created new training concepts.

Designing and executing strategic business plans for largest key accounts Swiss market. Continually achievement of all Key Account business plans ensuring excellent POS execution.

Managing national retail customers. Leading preperation, negotiation, execution of business plans. Pushing, developing and executing pricing decisions, distribution und promotion concepts.