Mag. Anna Bertoldini

Freelance consultant working with companies to build their employer brand and attract the best talent through communicating their culture, mission, and values with authentic and engaging storytelling. Specializations: • Employer brand strategy definition Employee Value Proposition development • Recruitment marketing and campaign activation Candidate journey development and optimization • Social media strategy Training offered: • Employer brand strategy workshop • Personal branding workshop for recruiters

Leading Glovo’s employer brand function and strategy to strengthen its prestige as a top employer worldwide, activating campaigns and lead generation, communicating its strategic employer value proposition, and increasing its brand awareness and reputation in key talent markets and highly competitive fields. Specialist position serving as a people manager.

Responsible for developing and coordinating engaging cross-channel content aimed at employer branding and recruitment marketing initiatives to enhance BlackRock's reputation as a top employer to key talent segments. This includes crafting and sharing global employer brand messaging across several channels, including the careers site, BlackRock's social media channels, email, and more.

Responsible for consumer and business marketing strategies across EMEA, developing Intel Brand and driving demand for Intel-based products across different product segments via integrated marketing campaigns. • Analyzed campaign performance data and extracted relevant insights for future marketing strategies. • Provided recommendations for campaign optimization and scheduled quarterly review sessions for country teams. • Managed the executive dinners for the Intel Retail Executive Conference 2018.

Responsible for WAD's content marketing and editorial, including its website, online magazine, and B2B blog. In charge of editing, proofreading, and using SEO to increase web traffic for online posts. Developed content strategy aligned with key marketing objectives for WAD's social media platforms and am responsible for B2B communication with media partners.

High accuracy with numbers, assisted in accounting and verifying different media for customer payments. Provided excellent customer service while working directly with both Italian colleagues and American clients. Operated an electronic checkout system to record unit prices in proper departments. Verified patron identification and ration cards to ensure authorized entry and purchase of commissary merchandise. Total purchase and surcharge and make correct change for customers.

Employed new technologies and digital media platforms to search, communicate and connect with different artists around the world to globalize the language of art. Artworks were then selected and correctly installed in our different exhibitions in Venice, Italy. In charge of researching and selecting artists and their works for specific exhibitions in Palazzo Ca’ Zanardi, using different media platforms and social networks. Organized events, art show openings, and activities regarding the exhibitions.

Worked in a multicultural environment, interacting closely with customers and ensuring their complete satisfaction. Received further training in Corporate Communication and Human Resources Management through on-site courses and training in cross-cultural awareness within a company. Worked in a fast and pressured environment, successfully delivering efficient and quality service through quick multitasking and problem-solving skills.

Key Account Management and Sales Operations

Intercultural and Critical Communication studies, War & Peace studies