Anna Shokina

Content creation for promo-pages and advertising campaigns Web-page audit, customer journey testing Increased the number of digital journal visitors from organic search by 2.73 pp by writing and rewriting 16% of the articles, resulting in 39% revenue and 24% transactions growths Created a catalog of blocks for promo-pages design

Performed six internal marketing campaigns for the employees Prepared one online advertising campaign (Facebook) for start-ups and two newsletter campaigns for the start-ups (email) Redesigned the web-page for internal Borjomi Shop and enriched the product variety by 3 items Attracted 17 start-ups and one business incubator for cooperation with the company

Increased customer response from seven to one day Performed marketing research for the company Developed a plan for a more effective communication with customers Prepared a final presentation for the shareholders analyzing the market and Reima’s position

International management, Blockchain applications to business, International marketing, Innovations

Sales management, marketing, advertising, strategic management

Strategic management, CSR, marketing, finance

International marketing, operations management, strategic management, e-commerce. Thesis is written about marketing of telemedicine services