Anwar Ehtesham

Angestellt, Head of Communications & Branding, Dhaka Bank Limited

Dhaka, Bangladesch

Fähigkeiten und Kenntnisse

Marketing
Branding
Advertising
Public Relations
Media Planning
Marketing Communication
Brand Management
CSR Management
Marketing Research

Werdegang

Berufserfahrung von Anwar Ehtesham

  • Bis heute 9 Jahre und 1 Monat, seit Mai 2015

    Advisory Council

    World Brand Congress

    The Advisory Council members act as a guide in helping to strategies and execute the vision. As a member of the Advisory Council, you can give suggestions on the design of the program and Individuals who have contributed to the fraternity, to be recognized.

  • Bis heute 9 Jahre und 7 Monate, seit Nov. 2014

    Awards Judge

    Festival Of Media

    The Festival of Media Asia Pacific Awards celebrates the best in media thinking. It is the only regional awards in Asia focusing completely on media, judged by a panel of senior agency heads, media owners as well as global and regional brand marketers. The awards is a prestigious event rewarding the very best media work from the past year, helping the winners gain new business, increased kudos and influence in the marketplace.

  • Bis heute 10 Jahre und 5 Monate, seit Jan. 2014

    Head of Communications & Branding

    Dhaka Bank Limited

    Joined in the rank of Senior Assistant Vice President (SAVP) as the Head of Communications & Branding Division. Core functions of my job include: 1. Brand Management 2. Public Relations 3. Corporate Social Responsibilities

  • 2 Jahre und 4 Monate, Okt. 2011 - Jan. 2014

    Head of Corporate Affairs & Branding

    Bank Asia Limited

    Joined in the rank of Senior Executive Officer (SEO), Corporate Affairs & Branding of Marketing Division. Core responsibilities include: 1. Marketing Plan and Budget Implementation 2. Design and Develop Communication Strategy 3. Brand Management (including Development of Brand Guideline) 4. Market Research 5. Product and Business Development 6. Creative and Event Agency Management 7. Event and Activation 8. Manage Corporate Affairs

  • 7 Monate, Apr. 2011 - Okt. 2011

    Senior Brand Manager & Head of Business

    Universal McCann Bangladesh

    Managing overall business portfolio as well as P&L of the Strategic Business Unit namely "Univision Limited". Initiate, plan and supervise periodic business health checkups, business development, ADC and service delivery modeling. Other responsibilities include: - Define goals for the unit and lead - Report and submit business proposals to top management - Recruitment and training for the Unit - Monitor and control overall business operations of the Unit - Maintain liaise with global partners

  • 1 Jahr und 2 Monate, März 2010 - Apr. 2011

    Brand Manager

    United Commercial Bank Limited

    Joined as the Brand Manager in the rank of Executive Officer (EO) of Corporate Affairs Division. My primary responsibility was to rebrand the overall communication materials and give UCB a premium look. In this connection, "Happy Banking" concept was introduced and it made a huge impact (or, I would say buzz) in the market, especially in the Banking Industry.

  • 3 Jahre und 4 Monate, Dez. 2006 - März 2010

    Media Planning Manager

    Unitrend Limited

    Joined Unitrend Limited (an affiliate of McCann Erickson Worldgroup) as Trainee Media Planner. Nestle Bangladesh Limited was my first client. During my service with Unitrend, I had the opportunity to work with some of the local and global giants (operations in Bangladesh and abroad) which includes Nestle, Berger Paints, Perfetti Van Melle, Coca-cola Far East, City Bank, American Express, BSRM, Intel Corp, Cathay Pacific - Dragonair, Meril Splash, SMC, etc.

  • 3 Monate, Sep. 2006 - Nov. 2006

    Marketing Intern

    Berger Paints Bangladesh Limited

    During my internship program at Berger Paints, I actively participated on the following projects: 1. Branding Opportunities of Berger Illusions 2. Product Development 3. Research and Development 4. Market Feasibility Analysis for Wood Liquor Paints

Ausbildung von Anwar Ehtesham

  • 9 Monate, Okt. 2012 - Juni 2013

    Strategic management

    Institute of Business Administration, University of Dhaka

    Marketing in a Changing Environment, Accounting and Finance for Managers, Human Resources & Employee Relations, Strategic Planning & Innovation Management

  • 1 Jahr und 5 Monate, Jan. 2008 - Mai 2009

    Marketing

    East West University

    Brand Management, Advertising & Sales Promotion, Service Marketing, Channels of Distribution

  • 2 Jahre, Okt. 2004 - Sep. 2006

    Marketing

    American International University-Bangladesh

    Advertising & Sales Promotion, Brand Management, Consumer Behavior, Service Marketing, Strategic Marketing, B2B Marketing, Marketing Research, Pricing Strategy, Global Marketing, Tourism & Hospitality Marketing

Sprachen

  • Englisch

    Fließend

  • Bengali

    -

Interessen

Marketing
Science
Technology
Blogging
Reading Success Stories

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