Areli Fernandez

• Oversee international/global consumer products and merchandising efforts • Manage global network of agents • Worldwide interactive & gaming licensing

• Licensee-client relations and approvals process for a variety of brands, including GNC, Rolling Stone, Jarritos and others • Implementation and expansion of licensing programs for new and existing clients • New inbound and outbound business opportunities for North America and Latin America • Business and brand strategies based on market research and industry trends • Sales and strategy materials for multiple teams/offices and their respective brands

• Facilitate new licensing related business opportunities for console, mobile and social gaming platforms • Support Global Brand Management efforts with market research, strategic planning, internal and external presentations, and event coordination • Manage merchandise and consumer products efforts, including asset delivery and product development approvals process

• Supported inbound and outbound licensing efforts for North American and European divisions (Street Fighter, Resident Evil, Mega Man, Devil Mary Cry) • Responsibilities included market research, development of internal and external presentations, development and maintenance of licensing partnerships, preparation of weekly licensing reports and matrices, coordinating events, and other administrative duties

Certificate in Latin American Studies and a Citation in Portuguese also received June 2008. Thesis on contemporary Native American female poetry. Coursework in Latin American Literature with a focus on Native American societies, Latin American history, and foreign languages.