Ashwini Raj

Product management for Switchgear product line at Crouse-Hinds division

Creating and implementing global strategy and road map for the Aftermarket business at Hydraulic Attachment Tools division for 3 sales channels - Dealer, Rental and End users.

Developed comprehensive customer strategies for 8 Key Accounts in North India Articulated clear understanding of Atlas Copco’s market share, competitive position and profitability at each account Developed and executed customer interface strategy to build strong rapport with key decision makers and influencers Analyzed projects, customer potential requirements and upcoming competitive challenges to offer responsive proposals Proactively identified new business opportunities to generate demand

Translated sales objectives into clearly defined regional targets for 5 business units and 8 product lines catering to multiple markets Developed sales forecasts and implemented marketing plan, launches and projects for new and existing products Executed comprehensive pricing strategies driven by market volatility, value to customer and competitive alternatives Developed long term relationship with existing distributors and identified potential new partners to expand market reach

Offered technical expertise for optimum operations at construction project sites As Product Manager established Power-Ring as the most profitable product line Evaluated potential customers for new product offerings Team member to introduce Paid Service concept in Bangladesh and Bhutan

Corporate Finance, M&A, International Marketing, Managerial Accounting, Strategy, Supply Chain Management.

Mining and Machineries, Underground Mining, Surface Mining, Drilling, Blasting.