Bart Scheltema de Heere

End responsible, leading MT in Netherlands and strategic planning. Improved P&L, expanded share own brands vs. private labels. Restructured Benelux organisation. Developed and implemented commercial strategy. Repositioned brands. Structured sales organisation. Increased (un)weighted distribution by implementing innovative sales concepts. Co-developed international brand strategy. Stimulated product development by new set up of range team. Initiated innovation council. Set up reorganisation.

Regional sales organisation of global consumer electronics company focusing on emerging products Responsible for € 12 Mio, leading a 7 FTE sales team in Netherlands and Belgium. Change management. Developed and implemented new commercial strategy, structured the sales organisation and grew turnover. Grew coverage (un)weighted distribution. Increased in store visibility with displays to >70 shops. Activated shopper marketing. Realized 37% growth in a declining market.

Coatings manufacturer. Responsible for 5 brands. Change management. Leading 17 FTE in Sales, Marketing, R&D and Logistics. Developed and implemented strategies. Improved P&L. Created business plans. Streamlined key processes. Structured sales and marketing team. Developed and marketed world’s first fuzzy logic paint. Expanded export to 4 new countries (USA, CHN, AUS, S) by 25%. Reduced stock loss by 60%. Strengthened market position. Improved brand preference. Optimized marketing synergy.

Retailer and distributor of IT hardware, Benelux & UK. Board member. Lead 4 business units. Responsible for Sales, Marketing, HR, P&L. Became in number 1 retailer and components distributor in NL. Increased turnover with 30%, GP & NP with 1.5 per cent point. Strategic partner programme doubled customer loyalty. Successfully integrated BAS Belgium. Started up Sales Office in UK. Doubled turnover and gross margin of MyCom Business. Activated shopper marketing.

Lead international marketing management team Benelux (team of 8 FTE: Audio Video, IT, Telecom). Directed Sales. Grew turnover from € 150 Mio to € 350 Mio. Achieved ´fastest growing brand´ in industry. Profits tripled. Both weighted and un-weighted distribution grew by factor 3. Became preferred supplier of major retail chains. Market leader in several product groups. #3 in TV.

Matrix organization. High potential. Amsterdam, Alphen a/d Rijn (NL), Nuremberg (D) and Stockholm (S). Lead international brand and product management team. Responsible for 6 brands. Set up benchmarking international brand centres. Activated shopper marketing. Achieved market leadership with 30% market share. Pan-European branding. Reduced 3rd parties marketing costs by 50%. • Brand Manager • Category Manager • Product (Group) Manager

Marketing Management

Management, Leadership, Marketing, Entrepreneurship