Bernd H. Sckell
Angestellt, General Manager, Hollfelder GmbH
München, Deutschland
Über mich
Senior Executive with profound experience and network in international consumer and luxury goods industry. Comprehensive market experience all over Europe. Highly skilled in brand building, management and business development. Customer centric management skills ensuring operational excellence driving revenue and profit. Strategic brand vision growing new business opportunities in an omnichannel environment (wholesale, multi-branded retail, boutiques, distributor and e-commerce). Strong multi-cultural skills and profound network. #leadership, #business development, #strategy, #operations, #branding, #marketing, #sales, #general management, #change management, #people managment, #multi-cultural, #P&L, #cost management, #highendluxury, #watches, #jewelry, #fashion, #cosmetics, #international, #distribution, #retail, #wholesale, e-commerce, #digitalisation, #omnichannel, #multi-channel, #customer experience, #loreal, #richemont, #LVMH, #wolford, #DKSH, #consumer goods, #luxury goods
Werdegang
Berufserfahrung von Bernd H. Sckell
Bis heute 3 Jahre und 5 Monate, seit 2021
General Manager
Hollfelder GmbH
Full responsibility for sales, marketing, P&L and operations. Elaboration of market and customer-centric growth strategies. Steady monitoring of operative results to assure overall company targets. Re-orientation and re-organization of operational process and structure to better adapt to challenging market needs and business evolutions.
2014 - 2020
Managing director
DKSH Luxury & Lifestyle Europe GmbH
Full responsibility for sales, marketing, P&L, operations, HR, supply chain and after sales service for the brands Bovet, Maurice Lacroix and Glycine. Elaboration of market and customer-centric growth strategies driving targeted sales. Steady monitoring of operative results to assure overall company targets. Elaboration of differentiated “go-to-market” strategies. Re-orientation and re-organization of company process and structure to better adapt to challenging market needs and business evolutions.
2011 - 2013
General Manager
Wolford AG
Overall responsibility for wholesale/retail, marketing and P&L in key markets Austria & Switzerland (20% of worldwide turnover). Overall lead of wholesale distribution and 35 retail boutiques. Strategic and operational alignment of company according to budget requirements. Build up of new organisational efficiencys and synergies. Very structured and KPI guided sales distribution. Permanent improvement of retail and wholesale results with regard to cost and space optimisation and service standards.
2008 - 2010
Executive Director
ARQUES Industries AG
Effective and consequent implementation of change projects and growth strategies. Successful brand re-positioning and elaboration of new communication strategy. Complete reorientation and development of product portfolio towards premium positioning. Close cooperation with sales, marketing and product development. Close monitoring and improvement of structures, process, cost and profitability. Set-up of problem-solving and decision-making mindset within organization. Direct reporting to executive board.
2001 - 2008
Managing Director
LVMH Watch & Jewelry Central Europe GmbH
Overall responsibility for sales, marketing, P&L and after sales service. Build-up of new organisational efficiences and synergies in Central Europe region. Customer-centric business development and targeted market expansion achieving overal company targets. Realignment of distribution with regards to new premium positioning of brand. Development of a new partnership programs. Complete modification of after sales service center improving service standards and cost efficiency. Direct reporting to CEO.
1997 - 2001
General Manager
Richemont Northern Europe GmbH
Overall responsibility for sales, marketing and profit & loss in Northern Europe. Build up of a new organisational structure for Northern Europe buidling efficiences and synergies. Achievement of double digit growth according to budget requirements. Targeted business development and market expansion meeting company growth objectives. Direct reporting to CEO.
1993 - 1997
Marketingmanager
L'Oréal AG
In charge of all marketing and public relation activities in the fragrance and skin care segment of the top selling division "Produits Publics" of L'Oréal. Succesful product launches achieving top 5 rankings within the Douglas distribution. Close collaboration with leading creative, media, PR and market research agencies. Direct reporting to head of marketing.
Ausbildung von Bernd H. Sckell
1992 - 1993
International Business Management
American Graduate School "Thunderbird", USA
Internationales Management, Marketing, Finanzen
1988 - 1992
Internationale Betriebswirtschaft
"European Business School" (ebs), Oestrich-Winkel, Paris, Phoenix USA
Internationales Management, Marketing, Finanzen
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Gut