Dipl.-Ing. BERND SCHELLENBERG
Bis 2021, Geschäftsführer; Marketing & Sales, Schramm Werkstätten GmbH
Abschluss: Dipl.Ing., Hochschule für angewandte Wissenschaften Coburg
Rhein-Main, Deutschland
Werdegang
Berufserfahrung von BERND SCHELLENBERG
Implementation of the first non-family management commercial responsibility, sharpening the brand profile, transition to a real luxury brand, reorganization of the sales team, setting up a new showroom, setting up an online strategy, Sharpening the product portfolio, developing products just for e-commerce, creating a new image (photo, text, pr, print, ad)
4 Jahre und 6 Monate, Okt. 2015 - März 2020
Direktor Vertrieb und Marketing D-A-CH
Leolux - Furniture Group B.V., NL
Developing a multi brand strategy in D.A.CH. Area Leolux – repositioning and regaining market share, Development and implementation of a new sales, marketing and communication strategy, POS conception Pode - launch of the brand Marketing and sales strategy LeoluxLX – building and launching the brand for contract and hospitaloty market Evidence - Building a private label for a big retailer
1 Jahr und 5 Monate, Mai 2014 - Sep. 2015
CEO Managing Director – Sales, Marketing, Strategy
Paschen & Company GmbH & Co KG
Relaunch of the brand image, product and sales strategy in the areas of large retailers, medium-sized companies and exclusive retailers, POS, trade fairs and photo conception, restructuring of the brand up to handover to the investors, setting up a new retail team, re-organization office team
3 Jahre und 8 Monate, Sep. 2010 - Apr. 2014
Direktor Marketing , Kommunikation, Produkt (CMO)
Machalke Polsterwerkstätten GmbH | Desede Group
Repositioning and brand building - developing a multi brand strategy - conception, development and implementation of itself
5 Jahre und 5 Monate, Apr. 2005 - Aug. 2010
CEO Managing Director
Dreipunkt Store GmbH
Direct to consumer strategy - Conception and content design, implementation and management of the market strategy for the development of own brand stores, nationally and in Asia, CEO of the company
6 Jahre und 2 Monate, Juli 2004 - Aug. 2010
Director Corporate Design and Product Management (CMO), Prokurist
Erpo International und Dreipunkt International
Developing a multi brand strategy and direct-to-consumer strategy Erpo - strategic brand management, marketing, product development. Development and introduction of aretail concept Dreipunkt - Brand Positioning - strategic brand management, marketing, product development, development and introduction of the retail concept Dreipunkt Store, CEO - Direct-to-consumer-strategy, conception, implementation and management of the market strategy for the brand stores, nationally and in Asia,
2 Jahre und 1 Monat, Juni 2002 - Juni 2004
Area Sales Manager and Interior-Designer
WIENER - WERKSTÄTTEN and KAPO Werkstätten, Berlin (D), Vienna (AT),
8 Jahre und 9 Monate, Sep. 1993 - Mai 2002
Area Sales Manager and Architect for POS Design
WK - WOHNEN
als Berufseinsteiger nach dem Studium Innenarchitekt in der Planungsabteilung und seit 6.2002 Aufstieg zum Area Sales Manager
2 Jahre und 5 Monate, Aug. 1985 - Dez. 1987
Retail Manager
Helmut Kohl GmbH & Co. KG
Ausbildung zum Einzelhandelskaufmann
Ausbildung von BERND SCHELLENBERG
1988 - 1993
Innen - Architektur / Design
Hochschule für angewandte Wissenschaften Coburg
Interiordesign, Möbel- Produktdesign , Marke, Messe + Ausstellungsdesign
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Niederländisch
Grundlagen