Caroline FAIDHERBE

Angestellt, Global Head of Go-To-Market, Icebreaker Pure Merino GmbH, VF Corporation

Muenchen, Deutschland

Fähigkeiten und Kenntnisse

Strategic Brand Management
Cross-functional lead
Consumer Centric mindset
Go-to-market strategy
Marketing
Strategic Planning
Track record of building and leading top-performin
Omni-channel Brand communications
Buying and Trade Marketing knowledge combined with
Successfully developed Product collections (from c
Change Management
Talent Management
Merchandising
Retail Management
Budget Management

Werdegang

Berufserfahrung von Caroline FAIDHERBE

  • Bis heute 5 Jahre und 10 Monate, seit Aug. 2018

    Global Head of Go-To-Market

    Icebreaker Pure Merino GmbH, VF Corporation

  • 3 Jahre und 7 Monate, Jan. 2015 - Juli 2018

    Head of Marketing Europe

    Icebreaker Pure Merino GmbH, VF Corporation

  • 2 Jahre und 5 Monate, Aug. 2012 - Dez. 2014

    Global Marketing Director, Global GTM

    adidas AG

    Lead the overall global ranging strategy for the adidas Originals Global Foundation Range and ensure implementation across all market and channels. Build a world class cross-channel merchandising practice globally in order to increase efficiency and profitability.

  • 1 Jahr und 8 Monate, Jan. 2011 - Aug. 2012

    Account Marketing Director, Global Marketing

    adidas AG

    Build a brand new team of 5 individuals in 2 locations (Germany and the Netherlands). Lead the merchandising process for an account specific range build. Lead and develop the account specific brand marketing plan. Developed and launched with success 7 TV commercial. Implemented new Retail Concept and a new Digital platform.

  • 4 Jahre und 8 Monate, Mai 2006 - Dez. 2010

    Senior Buyer Retail EMEA

    adidas AG

    Set up a Merchandising/Buying team and Process for the newly created centralized Department in charge of all Concept Stores and E-commerce across Europe. Maximize sales, profits and brand equity for the European Retail organization by selecting products fitting shopper needs and delivering targeted margin within a given Buying and Markdown Budget.

  • 2 Jahre und 9 Monate, Aug. 2003 - Apr. 2006

    Product Manager & Key Account Manager

    adidas AG

    Develop and implement product strategies inline with the overall brand strategy for the biggest lifestyle accounts across Western Europe, including the creation of Account Exclusives lines. Create a Global Footwear collection from both an image and commercial point of view in close collaboration with music Artist Missy Elliott.

Ausbildung von Caroline FAIDHERBE

  • 1 Jahr, Jan. 2001 - Dez. 2001

    International Business and Marketing

    Master Degree - Technikon Natal, Durban, South Africa

  • 4 Jahre und 4 Monate, Sep. 1997 - Dez. 2001

    International Business and Marketing

    Master Degree - ESC Rennes International Business School

  • 1 Jahr und 11 Monate, Sep. 1995 - Juli 1997

    College for Business Studies post Baccalaureat - Lycée Montaigne - Paris.

Sprachen

  • Deutsch

    Gut

  • Englisch

    Fließend

  • Französisch

    Muttersprache

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