Céline Kio Nishimoto

- Oversight Marketing planning, competitive analysis and marketing performance tracking - Management of corporate branding and digital marketing initiatives

- Development of Go-to-Market-Strategy for target market expansion encompassing product-market fit assessment, formulation of targeting and messaging strategy - Definition of Sales and CRM processes, sales operations analysis and KPI performance tracking - Refining prospecting strategy, customer-feedback loops and sales enablement through depolyment of sales stacks and cross-functional collaboration with marketing and product

- Multiple cross-divisional marketing projects for key technologies - Market intelligence research and competition analyses - Business development for new product line, inter alia setup of compensation model and KPI-based sales operations, customer targeting for sales and marketing activities - Setup and automation of sales cockpits for top management and global business development team

- German project lead for the CRM roll-out, design of trainings and enablement tools, active coaching of sales team to enhance adoption and skill-up - Sales operations analysis for business planning and review meetings, presentation of insights and implementation of strategic measures - Analysis of territory and customer potential for location and key accounting planning - Creation of sales enablement content and potential data to drive cross-selling performance between product lines

- Cross-selling revenue increase through a set of operational measures and the alignment of underlying sales incentive program - Organizational restructuring support and establishment of KPI performance monitoring of sales units

- Establishment of marketing controlling standards, budget control, and best practice sharing, introduction of in-depth quarterly reviews to increase impact of marketing measures - Planning and execution of lead generation and subscriptions measures as well as process optimization of the promotional material distribution handling

- Optimization of E-Marketing automation, operative marketing for Social Media and events

- Customer segmentation and product differentiation analyses as part of Go-To-Market projects (market release) - Conduction of customer and dealer satisfaction studies, competitor analyses on brand and product level

- Organization of business seminars, maintenance of company data base

- Translator and Interpreter for German-Japanese

Empirical Methodology, Monetary Theory, Business