Chiara-Vivien Reichert

Leading the coordination and organization of guest speakers. Managing catering and budget planning. Responsible for marketing initiatives (both print and digital). Collaborating with notable partners, including Google, FIFA, Deloitte, Alteryx, etc. Skills: Social Media · Digital Marketing · Print Design · Talent Booking · Team Leadership · Event Planning · Event Management · Teamwork

Participation in the analysis, evaluation, selection, and support of key opinion leaders, especially at the IAA 2021 event (on-site support during the IAA and handling of the Social Media Competition at the IAA) and during the TikTok Christmas challenge. Deriving recommendations and generating ideas for MINI. Skills: Community Management · Social Media · Brand Communication · Digital Trends · Tiktok Marketing · Influencer Marketing · Event Management · Creative Concept Design

Development of a concept design, based on a survey the team conducted, for a virtual event platform that includes PR packages, a health and fitness program, a charity concept and a budget plan. Skills: Survey Design · Market Research · Microsoft PowerPoint · Prezi · Online PR · Adobe Design Programs · Creative Concept Design · Teamwork

Benchmarking analysis resulting in the development of a digital strategy with a focus on TikTok and Instagram. Contribute to parts of MINI's digital marketing manual. Skills: Social Media · Brand Communication · Market Research · Tiktok Marketing · Social Media Marketing · Teamwork · Social Media Content Creation

Analysis of potential customers, marketing plan including the planning and development of a commercial, storyboard development, the production and budget plan. Skills: Brand Communication · Visual Storytelling · Market Research · Microsoft PowerPoint · Prezi · Adobe Design Programs · Creative Concept Design

Creation of a social media marketing strategy, including a content house for the new BMW Motorsport Junior Team, with the goal of a cross-media campaign with TikTok, YouTube and Instagram at its core so followers can connect with the young drivers. Skills: Social Media · Digital Trends · Sports Fan Engagement · Market Research · Tiktok Marketing · Social Media Marketing · Social Media Content Creation

Responsibility for content creation. Communication and booking of influencers and managing social media marketing campaigns. The organisation of a charity event, "Dance & Donate ". Skills: Social Media · Digital Trends · Event Planning · Sponsorship · Influencer Marketing · Influencer Outreach · Social Media Marketing · Social Media Content Creation

Conducting and analysing market research, analysing the communication strategy at MSD through an internal and external survey to uncover potential pain points between employees and customers. Creation of a remote digital tool to improve communication and increase time efficiency. Skills: Strategic Communications · Survey Design · Market Research · Creative Concept Design · Teamwork

Gaining first-hand experience from a manufacturing perspective. Insight into the product development process and customer relationship management. Taking responsibility in areas of the social media networking account and quality inspections on-site. Skills: Social Media · Easily Adaptable · Product Development · Customer Relationship Management (CRM) · Quality Assurance · Event Management · Social Media Marketing

Coordinate social media account for product launches. Create topical media content. Introduce and implement product photography techniques. Skills: Social Media · Product Photography · Customer Relationship Management (CRM) · Social Media Marketing · Social Media Content Creation

Double Degree