Craig Heineman
Partner, Advisor - Venture Operations & Strategy, ITG.Ventures
Ponte Vedra Beach, Vereinigte Staaten
Über mich
A forward thinking executive with a growth mindset and 18 years of experience in brand positioning, performance metrics, forecasting trends, identifying new business development opportunities, along with process and operations improvement to support scaling and accelerating revenue growth through integrated marketing, directing sales and M&A. Co-founded, consulted and supported numerous startups, offshoots and entrepreneurs and has a passion for developing leaders, mentoring staff, and building and maintaining collaborative relationships with partners. An ambitious goal setter with drive, execution, and accountability in all actions; proven management, business, and financial acumen, and strong professional ethics and integrity. Analytical with sharp problem-solving capabilities, utilizing data analysis and interpretation too decisively make calculated risks, and being able to adapt and execute change, as well as improve operations, instituting new direction and accelerating growth.
Werdegang
Berufserfahrung von Craig Heineman
Bis heute 3 Jahre und 2 Monate, seit Apr. 2021
Advisor - Venture Operations & Strategy
ITG.Ventures
3 Jahre und 11 Monate, Dez. 2017 - Okt. 2021
President
C&S Instruments
Established this company to take advantage of gaps in market place & distribution network. Against fortune 10 companies, became a top distributor of German Instruments & Hospital Grade Disinfectant. Conducted market research, studied competition, customer segmentation, behavior, and value proposition to elevate insights, developed marketing/sales strategies & executed a growth-based business plan. Delivering increased annual revenues by client niche, persona and specialties.
Increased brand recognition & online presence by a factor of 225x & expanded global reach. Increased revenue by nearly 2x, in 7 years, on a 125 year old company. Oversaw the day-to-day operations management. Develop sales force structure, size and territory & utilized sales analytics to create processes, playbooks, funnels, targets, and compensation plans. Developed and implemented strategic marketing plans and orchestrated multichannel campaigns and tactics for growth marketing and demand generation.
Ausbildung von Craig Heineman
2017 - 2018
Small Business Executive Program
FSU College of Business/Jim Moran Institute for Global Entrepreneurship
2 Jahre und 6 Monate, 2002 - Juni 2004
Computer Science
Florida State College at Jacksonville