Cristian Grajales
Angestellt, Head of Marketing, Microvision
Abschluss: Master's Degree, Hochschule für Technik und Wirtschaft Berlin, Germany
Hamburg, Deutschland
Über mich
Strategic and creative marketing team leader with budget ownership and proven track of building brand equity and generating revenue in B2B and B2C markets. Successful in digital transformation, sharpening media strategies and producing engaging content to boost awareness, consideration and conversion across the funnel. Sixteen years leading high-calibre projects at AUDI and MicroVision, ensuring consistency and agility across regions. Human, purpose-led and inclusive. Experienced in managing cross-functional and global teams to unlock their peak performance and generate scalability of best practices. Ample experience developing and launching integrated campaigns, like the global launch of the first electric Audi. This powerful story rolled out in more than 30 countries.
Werdegang
Berufserfahrung von Cristian Grajales
Leading, creating and executing the marketing strategy with an ambitious, focused and creative B2B approach to position the company among the top lidar and software suppliers for advanced driver assistant systems. Enabling and empowering a team of three bright minds in the areas of content, digital, branding, SEA, SEO, events and social media. Special focus on OEM and Tier 1 in Germany and USA. * Prior to MicroVision's acquisition in January 2023, the company name was Ibeo Automotive Systems
2 Jahre und 2 Monate, Jan. 2019 - Feb. 2021
Marketing Communications Manager (USA, CAN and UK)
AUDI AGSteering of the complete scope of marketing with a focus on strategy, advertising, paid and own media, experiential and content in the USA, Canada and UK. Developed, trained, and oversaw three global marketing teams. Managed and monitored marketing and media budgets. Supported cooperation and scaling of best practices throughout the markets. Developed regional sub-strategies and adapted central campaigns. Enhanced performance in awareness, image and conversion by defining KPI and programs.
3 Jahre und 9 Monate, Apr. 2015 - Dez. 2018
Marketing Communications Manager (USA, CAN & LATAM)
AUDI AGAnalyzed and mapped customer journeys to start the migration to Salesforce, the CRM tool. Improved websites and set clear KPI on budget and paid media. Built local teams and trained them. Initiated the “Audi Sport” sub-brand in Brazil, Chile, and Mexico. Permitted the LATAM markets to secure autonomy while fulfilling the central guidelines.
Performed interdisciplinary project management of the global launch campaign of the “Audi A3 e-tron”. Developed and implemented integrated communication concepts and produced content, including film, online, and print. Controlled a 7-digit budget. Developed briefings and directed advertising agencies and film productions.
Development the national PR Strategy in line with global strategy and positioning. Implemented the communication strategy with focus on corporate, product and sports. Managed media and press fleet. Personnel management and reporting line to the CEO
Developed and executed retail marketing assets: catalogues, POS material, events toolbox and dealer advertising manuals. Planning and monitoring of the marketing plans and budgets of the dealer network. Development of the first Corporate Identity Handbook for the Mexican dealer network.
Ausbildung von Cristian Grajales
1 Jahr und 4 Monate, Sep. 2005 - Dez. 2006
International Business
Hochschule für Technik und Wirtschaft Berlin, Germany
Competitive Intelligence
3 Jahre und 8 Monate, Jan. 2000 - Aug. 2003
Marketing
Universidad Madero, Puebla, Mexico
Market Research
Sprachen
Deutsch
Fließend
Englisch
Fließend
Spanisch
Muttersprache
Französisch
Grundlagen
Portugiesisch
Gut