Cristina Marcos

- Responsible for more than 15 accounts generating around 60% of the total company revenue. - Onboard and manage new clients to ensure a dedicated and smooth start. Evaluate and foresee potential and later handover strategically to other Account Managers. - Supervision of two account managers: set monthly targets based on portfolio, assist them with strategy and communication with clients and schedule weekly meetings to ensure performance.

- Manage existing and new clients, develop and implement account strategies to achieve business goals and expectations while building up and ensuring successful long term relationships. - Negotiate, set up, assist and pro-actively optimise campaigns from Key Clients; create status reports, performance analysis, forecasts and presentations. - Travel globally to attend trade shows, visit clients and provide support for the company’s international offices.

Monitoring and optimizing keywords’ performance and rankings, as well as KPIs for the Spanish online shop. SEO copywrighting (HTML code). Copywriting and editing product descriptions and translating website texts. Comunity Management and daily update of the several profiles in Social Networks like Facebook, Twitter and Google+. Creating and optimising Facebook Ads campaigns. Occasional support for Customer Care department: answering phonecalls and e-mails on customers queries as well as phone selling.

Comunity Management and daily update of the several profiles in Social Networks like Facebook, Twitter, Pinterest and Google+, as well as scheduling updates with SM tools such as HootSuite or dlvr.it. Reported weekly goals achieved and set new goals following new trends in the market, Contacted bloogers for collaborations and link-builing. Created and managed Social contests with tools like FanActivator or SurveyMonkey.

Assisted in the development and implementation of advertising campaigns for both national and international accounts including the following: L'Oréal Paris, Amadeus, Diageo (Baileys, RSC), Playstation. Participated in pitches and coordinated projects internally, including digital advertising and marketing campaigns. Created and presented briefs to Creative and Strategic Planning teams. Conducted meetings with the clients to present ideas and discuss work status and account details.

Helped manage international accounts. Provided support to three Account Managers and collaborated with supervisors to plan and prepare advertising. Attained knowledge about the creative processes and daily account management, including managing ad-buy spending in media. Participated in the development of corporate identity and branding for clients.