Daria Liubovikova

Category strategy by clients, chanells, creation plan activation 4p, portfolio company strategy, channel strategy

Start up category management. Create tool for development of "product", "price", "place" ("4P). Lead shopper research and create channel strategy on basis of it.

Lead category management in hypermarket channel: create channel strategy, lead category project, launch monthly channel scorecard for department "hypermarket", identity challenges and drives of category development and create action plan

Lead category management in territory of region (Business Unit St. Petersburg, BU Tver, BU Nord West, BU Yaroslavl): adopt merchandising standards for region, identify trends of development category, create roadmap for 1 from 5 strategic regional year vectors, define category strategy for local retails. Employee: one supervisor.

Responsobility for assortment in retails: Auchan, Okey, Lenta, search of assortment, take part in category projects as analytical support.

Optimisation of assortment in retails: Metro C&C, Auchan, Okey, prepear listing plan for innovation, prepear monthly scorecard.

Creat common reports, optimisation of data, sales forecast for Moscow department, definition of monthly, quartly, yearly targets for sales team

Philosophy, international relationship, english