Edoardo Gragnato

Responsible for the super sport Lamborghini line (Aventador and Huracán model range) coordinating the product managers responsible for the two model ranges

Member of the cross-functional product planning team - New Lamborghini super sport strategy definition - New Lamborghini super sport platform development - Product concept and target setting - Definition of product, price and volume premises in close consultation with regional managers and sales planning considering worldwide market requests

In charge of the commercial and marketing activities as product marketing manager for the V12 product range. Member of the inter-functional project team for the V12 model range and responsible of product briefing, product requirements definition and product lifecycle management, including derivatives and mid-cycle measures.

I was in charge for the price definition of the whole Lamborghini range. The main project was the worldwide price definition of the new V10 model Huracán. Other responsibilities: - Price positioning analysis - Retail price definition - worldwide - Visual e adjusted price analysis - Exchange rate and tax situation tracking in the main countries and development of countermeasure - Market analysis of price potential - Competitor analysis - Operative car and optional price lists management on SAP

While studying at the Engineering University of Modena I participated in a Ferrari S.p.A. collaboration and internship. The aim of the project was to redesign the Ferrari F430 V8 in cooperation with other students in order to holistically reduce its weight. Being responsible for the re-development of the crankshaft, I had to coordinate my work together with all team players working on different engine components, in order to bring forward solutions consistent with the overall project target.