Fajr Lodhi

• Managing the market research set-up and execution of the process. • Negotiating contract terms, financial conditions, and implementation. • Maintaining existing contractual partners and contract renewals. • Developing a structured approach based on given goals and topic areas. • Coordinating within Masterplan to ensure technical integration of the content. • Participating in strategic projects within the content department. • Refining video content in collaboration with production for creative alignment.

• Supported the creation/dissemination of comms & marketing materials. • Followed up on projects’ branding & comms activities; news items. • Maintained/developed EIT RM Academy’s social media & web pages. • Provided support in the planning/preparation of events. Accomplishments: • Development and Execution of the EIT-Labelled master programs landing page with complete leads tracking and automated welcome emails at https://master.eitrawmaterials.eu/

• Supported the social media & comms activities of the Comms dept. • Participated in the conception/implementation of social media campaigns. • Assisted development of topics; actively monitoring E.ON’s social media. • Aided the production & filming of video content. Accomplishments: • Development and Implementation of the E.ON #EUelections2019 campaign “Choose - use your voice!”, with former CEO Johannes Teyssen.

• Responsible for undertaking all sales & marketing activities. • Designed consumer schemes, media plans; liaison with agencies. • Handeled major activities such as brand management, print & social media campaigns, sales promotional activities; POS. • Successfully handled the existing distribution network of the company & improved its coverage. Accomplishments: • Development and Deployment of the Mister Diapers marketing strategy and extension of the product line into the baby wipe market.

• Performed research for projects under the Renewable Energy unit. • Contributed to the Takamul Program (an initiative by RCJY to provide solutions faced by the industry in both technical and managerial areas). Accomplishments: • Development & Field Test of Solar Hot Water Systems for Residential Applications using Polymer Absorbers for KAUST. • Designed a Commercial Solar Swimming Pool Water Heating System for Saudi Electric Company. • Optimized Fire heaters for Ibn Rushd.

• Worked under the Fabrication & Maintenance Department as a trainee. • Carried out corrective, preventive and predictive maintenance on Pumps, Compressors, Valves, and Pickup Trucks using NDT when needed.

• Currently undertaking my masters at TU Berlin. • Classes end: December 19 – Thesis defense: July 20 • The degree is accredited by the Berlin Senate Department for Education, Youth and Family (Senatsverwaltung für Bildung, Jugend und Familie).

• Graduated in February, 2017 with a GPA of 3.84 out of 4. • Honored with First Honor certificates for GPA over 3.75.

• Graduated in August 2014 with a GPA of 3.90 out of 4. • Honored with First Honor certificates for GPA over 3.75.

• Honored with Honor Roll certificates for GPA over 3.5. • The degree is accredited by the Middle States Association of Colleges and Schools (MSA).