Frederik Van Zande

Freelance UX designer, e-strategist & templater I combine diverse UX & e-marketing skills to create website strategies, optimize conversions and build intuitive web applications & websites. I worked mostly on content-heavy websites, content creation / maintenance tools and productivity apps. I'm fluent with HTML & CSS, from quickly creating wireframes & prototypes to full search engine optimized semantic templates & responsive interfaces.

I translated corporate storytelling into content plans and web strategies.

I lead and managed the development team, created productivity tools, helped selling the projects, did all the UX, wireframing, prototyping and templating. We started with a 2 persons and ended with a 5 person development team making huge websites. From event sites to full corporate websites and annual or CSR reports for the pharma industry, real estate companies, financial institutions, BEL 20, European & national federations, ...

During my Creative Media studies and my job at Mio I made part-time websites and magazines for clients. After Mio I became full-time self-employed and focused on UX and e-marketing. I studied 25% of my time and applied the new knowledge on client projects.

I redesigned the Mio Website completely, defined and follow up on the "best practices" for HTML, CSS, SEO, accessibility, progressive enhancement, etc ... for a worldwide implementation of the Reddot CMS. SEO optimizations resulted in many number 1 results on Google for the most important keywords. Our websites grew from +2K to +1.5M unique visitors per month. Started as a web designer and gradually became a UX designer. In this fast growing team I redesigned and restructured every part of the website.

I became a passionate learner since my Creative Media studies: from reading books after work hours, to several months of full-time studying. - UX: usability, IA, content strategy & design, interaction & UI design, findability - e-marketing & website optimizations - semantic HTML & CSS

3D, graphic design, webdesign, print design, motion design