Gabriele Pütterich

• Development and execution of the overall OEM Channel Marketing Strategy • Design and execution of Partner Account Marketing Plans in collaboration with Account Management • Fiscal year marketing planning • Manage a team of 6 Account Marketing Managers to drive all marketing activities B2B and B2C and to achieve marketing and sales goals

Manage and develop OEM (Original Equipment Manufacturing) Partners Align Partner and Microsoft Strategies in order to maximize revenues and growth opportunities Development and execution of account plans

• Define overall Microsoft Office business strategy at retail • Direction for product launches, marketing campaigns and consumer initiatives • Definition of the various elements of the marketing mix and key retail sales programs • Responsible for the ROI based marketing and business goals (revenue) • Management and integration of new distribution concepts like POSA (Point of Sales Activation) und ESD (Electronic Software Download)

• Define overall marketing and execution strategy at retail • Drive and monitor marketing campaigns above- and below-the-line with final ROI analysis • Development of marketing co-operations in the private consumer segment • Management of marketing agencies and fulfillment vendors • Responsible for marketing investment planning and achievement of revenue budgets

• Development and execution of the product marketing strategy for private consumers • Responsible for the complete marketing mix including PR, print, TV and direct marketing • Development of online, training and POS concepts

• Development of direct marketing strategies in b2c and b2b segments • Definition of direct marketing campaigns and execution management with agencies • ROI forecast and final campaign analysis • Database marketing and agency management

Berufsbegleitend

Berufsbegleitend

Berufsbegleitend