Gaszton Hazy

Global coordination of local media planning and buying processes; responsible for planning global media campaigns; setting up and coordinating global media budget reporting system.

Acting as the first point of contact for client's global brand teams; managing and coordinating creative development of global brand toolkits, global, regional and local advertising campaigns, project timelines and budgets. Leading localisation processes for global advertising campaigns across 46 European markets.

Regular reporting and ad-hoc analysis on commercial activities – sales forecasting, promotional effectiveness, salesforce competition and assortment optimization.

Providing advanced analytical solutions for FMCG business leaders on pricing and promotional strategies, media spend effectiveness and channel specific commercial activations.