IULIAN COSTEA

I’m leading projects in the following consulting domains: - Business Strategy Implementation - Go-To-Market Strategy - Marketing Operations - Market Readiness - Commercial services launch - Network Monetization - OTT Strategies - Digital Transformation - Business Operations - Business Processes Re-engineering - Customer Experience Management

I’ve developed and led the international marketing operations in the Middle East. Additionally, I’ve acted as strategic business consultant for tier1 telecom operators in ME region (Etisalat Group, Zain Group, DU, MTN, etc.) in following domains: - Technology monetization - TCOs analysis and Business Plans - Strategies to defend mobile operators against OTT players - Product Marketing & Go-To-Market Strategies - Digital Content, Mobile Advertising and network monetization

I have built, led and developed the international marketing operations across Middle East & Africa. I have defined and staffed the organization, processes and KPIs for the MEA in line with the region sales objectives and five functional pillars: - Market Intelligence - Product & Solution Marketing - Customer Engagement - Vertical Markets Development - Marketing Communication

I have led and developed the international marketing operations across CIS, Central and South East Europe region (31 countries). I have restructured the marketing organization and processes in order to align them to the regional strategy and sales business objectives. I have acted as strategic business consultant for tier 1 telecom operators in CCSE region (Orange, Vodafone, DT, RomTelecom, CosmoOTE, Vivacom, Serbia Telecom, etc.)

I’ve led the Marketing, Communication & Strategy Operations for South East Europe. I have formulated and executed the Regional Marketing Plan and GO-TO-Market Strategy(3 year strategic plan) for the South East Europe(12 markets). I have built and developed the marketing organization and operations around five functional pillars and in line with regional strategic objectives.

International Finance and Marketing

Information Engineering

Telecommunications