Dr. Giovanni Quaglino

Selbstständig, Consulente Web & Social Media Marketing, Consulente Web & Social Media Marketing

Pino Torinese, Italien

Fähigkeiten und Kenntnisse

[online marketing
internet marketing
web marketing
e-marketing] Online Marketing Manager with 5 year
marketing management
teaching on new media agencies and marketing consu
B2B sales of web marketing management systems. Re
enterprising
energetic
strongly focused on solutions
I’ve developed good professional specialities in
web marketing team leading
and on: Strategic and executive advice in Busines
Web Project Management
Web Analytics
Click-Stream Analysis
Usability Analysis
Online Marketing Intelligence
ROI Analysis on the Web
Viral Marketing
Web Marketing One-to-One
User Profiling and identification
Direct Email Marketing
After Click Tracking
Search Engine Optimization (SEO)
Keyword Advertising
Search Engine Marketing (SEM)
Banner & Rich Media Advertising
Text Link Advertising
Article Marketing
Mobile Marketing
Social Networking
Click Fraud Detection
Reporting on PPC
Online Brand Protection
E-Commerce
Some of my publications available on NetForum (ava
Italian magazine - under subscription - for agenci
business executives and marketing directors
on DailyNet
digital newspaper on online marketing arguments
and on many internet marketing other digital revie

Werdegang

Berufserfahrung von Giovanni Quaglino

  • Bis heute 15 Jahre und 5 Monate, seit Jan. 2009

    Consulente Web & Social Media Marketing

    Consulente Web & Social Media Marketing

    Soluzioni personalizzate per ottimizzare la gestione e i risultati di marketing sui nuovi media: - social media marketing - web analytics - email marketing - search engine marketing - search engine optimization

  • 3 Jahre und 3 Monate, Okt. 2005 - Dez. 2008

    Marketing Manager

    SitoVivo S.r.l.

    - Development of an external reselling structure, according with the commercial strategy I defined (web agencies, marketing and communication agencies, media centers, adv and P.R. studios, marketing consultants); - Organization of professional courses target to marketing managers, about theories and techniques of new media & 1to1 marketing, and methods of selling / up-selling / cross-selling tools for high value B2B web services; - Development and management of advertising and marketing activities for SitoV

  • 2003 - 2004

    Marketing & ADV Manager (Shopping Channel)

    Factotus S.r.l. (Shop.it)

    Online Marketing Manager (E-Shopping) at Factotus S.r.l. (Now Shop.it S.r.l.) - Analysis of competitive dynamics for the hi-tech B2C market in Italy - Analysis of the positioning & marketing strategy compared to the competitors one - Development of marketing and commercial activities to gain market share; - Development and management of advertising and marketing activities: copywriting & visual design, direct-marketing, b2b accounting, media accounting, promotional & advertising coordination, email marketin

Ausbildung von Giovanni Quaglino

  • 1998 - 2004

    Università degli Studi di Torino

Sprachen

  • Englisch

    -

  • Italienisch

    -

Interessen

- Web Project Management - Web Analytics
Click-Stream Analysis
Usability Analysis - Online Marketing Intelligence (ROI Analysis on the Web) - Viral Marketing - Web Marketing One-to-One & User Profiling and identification - Direct Email Marketing (also with After Click Tracking) - Search Engine Optimization (SEO) - Keyword Advertising & Search Engine Marketing (SEM) - Banner & Rich Media Advertising - Text Link Advertising - Article Marketing - Mobile Marketing - Social Networking - Click Fraud Detection & Reporting on PPC - Online Brand Protection - E-Commerce

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