Guilherme Machado
Marketing Manager, FTI Consulting
São Paulo, Brasilien
Werdegang
Berufserfahrung von Guilherme Machado
1 Jahr und 4 Monate, Juni 2009 - Sep. 2010
Planning Manager
Visual Presence Retail Marketing Solutions
• Responsible for deciding the best tools to be used in promotional campaigns and events. • Development of retail channel plans. • Campaigns using merchandising as an important tool for brand communication.
11 Monate, Feb. 2008 - Dez. 2008
Marketing / Product Manager
BRB Credit Card Administrator
• Responsible for the new modeling and strategic planning of Private Label segment. • Planning and execution of company communication plans, promotional actions and sale incentive campaigns. • Specialist in strategic management, value construction and branding focusing the increase of 'share of mind' and increase the participation of the company in the market target.
1 Jahr und 10 Monate, Apr. 2006 - Jan. 2008
Communication Manager
Fenae Guarantee Company
• Planning and execution of company communication plans, promotional actions and sale incentive campaigns. • Development of commercial and institutional advertising campaigns. • Interface between all advertising agencies, promotion, PR, design and media and trading with suppliers. • Press assessorship work, sending information to the target through internal and external newspapers. • Experience in internal marketing, coordinating efforts with others towards a common goal.
2 Jahre und 11 Monate, Mai 2003 - März 2006
Marketing Focal Point
Embratel (Brazilian Telecommunication Company)
• Coordinate different elements of the marketing mix to insure that all marketing activities collectively forge a coherent strategy • Experience in internal marketing, coordinating efforts with others towards a common goal. • Starting and management of customer relationship. • Interface between all advertising agencies, promotion, PR, design and media and trading with suppliers. • Press assessorship work, sending information to the target through internal and external newspapers.
2 Jahre, Mai 2001 - Apr. 2003
Product Manager
Forbes Magazine
• Specialist in strategic management, value construction and branding focusing the increase of 'share of mind' and increase the participation of the company in the market target. • Experience in Product Management (decisions of physical attributes, image, brand and packing) and Promotion Management (decisions of advertising, PR, personal selling, POS activities, direct marketing and e-marketing).
2 Jahre und 6 Monate, Okt. 1998 - März 2001
Account Coordinator
Jornal O Globo (Newspaper)
• Responsible of direct clients big accounts. • Comercial planning toward the businesse goals.
Ausbildung von Guilherme Machado
1 Jahr und 9 Monate, Apr. 2009 - Dez. 2010
Midia, information and Culture
University of São Paulo (USP
1 Jahr und 5 Monate, März 2009 - Juli 2010
MBA Branding
Anhembi Morumboi university
2 Jahre und 1 Monat, Juli 2000 - Juli 2002
MBA Marketing
Fundação Getúlio Vargas
5 Jahre und 1 Monat, Juli 1989 - Juli 1994
Social Commucation (Advertising)
Gama Filho University
Sprachen
Portugiesisch
Muttersprache
Englisch
Fließend
Spanisch
Gut
Französisch
Grundlagen
Italienisch
Grundlagen