Idoia Urcelay

- Cultivated a deep understanding of target market and buying personas through customer development techniques (Lean methodology) - Planned and executed go to market strategy - Managed product marketing plans to help drive sales and maximize ROI - Gathered market insight and competitor information to identify new opportunities - Lead SEM and SEO Strategies

- Developed the social media strategy - Managed content of all social media channels including Facebook, Twitter, YouTube, Linkedin, Instagram, Pinterest, etc. as well as blogging platform wordpress - Created and manage social media campaigns with an emphasis on engagement - Monitored analytics tools - PR and Press Releases

- Consultancy work: Full marketing plan for a new product category - Focused on mobile marketing

- London based. - Deep knowledge of food UK leading retailers. - Built commecial relations and closed sales with tier one UK retailers. - Defined and launched excellent products: Management of the entire product lifecycle for products that have a significant financial impact to the business: from strategic planning through launch, sales and maintenance to end of life

- Based in the business Unit in Oostende, Belgium - Board member - Responsible for the product planning and execution throughout the product lifecycle. - Gathered and prioritized product and customer requirements. - Leadership in innovation: created an innovation book across all the Natra business units. - Excellent team worker: worked closely with quality , sales, marketing and support to ensure revenue and customer satisfaction goals are met.

- Based in the Spanish Business Unit. - Responsible for multiple retail industry accounts in: Scandinavia, Baltic’s, Russia, Poland and Benelux. Up to 12 m€ turnover, increased 20% in 2007. - Succeeded in developing solid working relationships with existing and new retails customers - Secured new key accounts. - Oriented to maximisation of sales revenues, market share, and profit margins. - Used to working to strict deadlines

Business plan development and market research for a winery association.