Dr. Ingo Gächter

Teaching students and staff in Digital Business Development, Data Analytics & Business Intelligence at several Universities & Academies in Europe and Asia: - Communications University of China ( 中国传媒大学 ) - University of Innsbruck - University of Applied Sciences Vorarlberg - Digicomp Academy Zurich - University of Applied Sciences Zurich I also enjoy to be a Keynote speaker at Conferences, Congress or for international groups and Swiss companies, including SME.

Leading the Key Account Management in Switzerland: Business Development & Continuity. We protect and save lives: Digital Risk Mitigation and eHealth for the mobile workforce of large global groups & Swiss SME: - Digital Health Risk Management - Digital Travel Security Tracking & Analytics - Emotional Well-Being at Work Senior Business Development Manager (July 2018- present) Senior Key Account Manager (2017-2018)

Business Development. Digital Transformation and Digital Strategy Consulting. SEM, Customer Journey Consulting, Data Analytics, Data Intelligence Strategy as a Google Partner in Zurich.

Digital Strategy Leadership Consulting, Marketing & Communications Consulting, Branding, Inbound Marketing, Native Advertising Strategy, Search Engine Marketing, SEM, Mobile & Social Media Consulting We develop, consult and realize: * Corporate Identity & Marketing Communications Strategy Concepts for Chief Digital Officers and Digital Marketing Managers

Business Development & Marketing Research: Researcher and Academic Teacher of "International Entrepreneurship" Lectures and Seminars at the SOWI [Sozial- und Wirtschaftswissenschaftliche Fakultät]

Lead and innovation development of a new Business Unit for data driven Marketing Communications with a strong focus to transform Business Development, Corporate Identity and Corporate Communications.

Developed seminars and delivered lectures on Corporate Communication, Digital Media and Digital Transformation. Coached Master & Bachelor Thesis Students at the Department of InterMedia and the Department of Business Administration

Oversaw 12-person team in providing expert online media planning, consulting and implementation leadership for global brands including BAYER, Bentley Systems, and CCTV. • BUSINESS AWARD: Designed high-profile “Integrity in Action” documentary series for CCTV3, reaching audience of millions and securing support from 16 Chinese ministries and Beijing University.

• Developed seminars, delivered lectures on international business development, marketing, communications, analytics and digital transformation: • Consulted with top professors in branding and marketing to attract prospective students and raise departmental profile. • Mentored students in developing business plans with focus on customer journey & data analytics

>> more than 5 years experience as a journalist >> co-designed, -programmed and edited ABC's regional website http://vorarlberg.orf.at

Assisted in consulting companies how to raise funds for media projects

Marketing and Communications, Market Research, Data Driven Marketing, Storytelling, Film Directing

Marketing, Business Development, Finance, Economics