Ing. Iva Lehner

- Execute marketing campaigns and strategies in collaboration with global teams - Proactively & independently lead retail marketing projects through conceptual planning, scheduling, and final realization of events, trade fairs, and product trainings - Creative development of products or landing pages, implementing AR and VR - In charge of costs efficiency of retail marketing activities and budget responsibility up to 1 Mio $/Year - Brought to the table digitalization of storage of marketing materials

- Create, translate and execute marketing plans for the retailers in e-commerce & offline retail channels - Led POS and secondary placement through creation, production, and placement in line with channel and marketing priorities - Mentored and motivated junior trade marketing manager, in-house graphic designer, marketing intern and supervised a team of 5 sales staff/make-up artists in Flagship Stores

- Significantly contributed to establishing the Trade marketing department including metrics, processes, tools, setup execution tracking system or even digitalization of the storage - Drove marketing strategies, implemented, and evaluated trade shopper marketing campaigns of the online and offline environment - Coach, lead and inspire Trade shopper marketing coordinator and Junior Trade marketing manager - Aligned category and trade marketing strategies in cooperation with the brand department and sales

- Established unique in-store solution which led the company to increase sales in impulse segment by 8% in first year of implementation. This project was rolled over other retailers and implemented also in Slovak Republic - Developed, scheduled, and applied marketing plans and communication - Carried out market analysis, forecasts incl. tracking profitability - Increased ice cream sales and brand exposure by developing in-store category navigation system based on deep customer & shopper behavior dates

Development of promotional POS materials for HPC (Dove, Axe, Rexona, Radox, Signal, T&G, Timotei) and HHC brands (Cif, Domestos). Organizing the hostess promotions on Czech market. Communication with creative agencies, providers of in-store media and printing companies, close cooperation with brand marketing and sales department. Specialist in technical documentations and printing POS for whole mass market channels.

Executing/rolling out of the projects to multiple social platforms such as: facebook, google+, pinterest, overseeing performance of the website (SEA, SEO, Google analytics and other digital tools). Validate and setting enhancements to the website, such as proper categorization, relevant tagging, and other innovating ideas. Proactive seeking for partners and cross merchandising/cooperation. Close cooperation with Brand manager, Customer&shopper marketing, Knorr’s chef and PR agencies.