Jeffrey Sanchez

P&L Responsibility. Develop and execute growth plan for the global Wedeco and Flygt business and EMEIA Treatment business. Drive sales growth. Analyze performance and drive tangible actions to improve performance. Develop global customers through strong relationships. Manage multi site operations driving Customers intimacy and productivity.

Recruited by the Global Business Unit President to lead the entire EMEA business in Europe, Middle East, Africa, and India to achieve growth and operating income expansion. Responsible for marketing, sales, product management, and engineering. Manage P&L. Manage the South African production facility of 35 people, a team of 6 in the Middle East; a Marketing, Sales, Product Management, and Customer Service and engineering team of 25 in Europe and a team of 6 in India.    

Recruited to develop and grow business in the US and Canada.  Acquired and trained a North American sales organization to increase penetration and coverage while increasing turnover more in a decline market from $20M to $25M.  Negotiated new agreements with current and new distributors in North America, generating better penetration and market share growth of 55%.

Led the business and managed a group comprised of Finance, HR, Customer Service, Technical Support, Production, Software & Product Development, and engineering; oversaw facility. Managed 5 direct reports with a team of 50.

Promoted by Board to run the company after building a successful sales and marketing platform  Grew company’s largest customer by becoming a solution provider for their national commercial pool water management program, and at the same time, increased dealer base resulting in record sales of over 10% per year for two years. 

Developed and implemented new marketing and sales strategies for the company.  Grew the gas business by 10% three years in a row, while doubling the business with Sempra Energy.  Launched the company into two new markets, pool & spa and propane, resulting in over $1M profitable new sales.

Created and implemented strategic marketing plans for all brands and products worldwide; managed team of four Product Managers and ten marketing professionals.  Built successful branding strategies for all new and existing product lines which deepened brand awareness and resulted in increasing sales 79% and margins by 200%. 

I developed rental programs that increased sales by 5% from $19 to $20 million. I managed the marketing, sales and operations for five car rental locations. I developed sales and marketing programs resulting in a 20% increase of daily and weekly rentals.

From a statewide competition, I was selected for an international work exchange program with the largest bank in Berlin, Germany. I conducted my work in German. I performed financial analysis, advised customers and worked on the Berlin Stock Exchange.

Completed the Pentair Executive Development Program

International Management with emphasis in German

Completed two of an exchange program through CSUS