Joest Hoekstra

8 months project at BorgWarner Transmission Systems, responsible for the OTR accounts.

KessTech designs, manufactures and sells exclusive after-market exhaust systems for the motorcycle brands BMW and Harley Davidson. KessTech allows motorcyclist to enjoy a dark and warm sound legally. As part of the management team I was responsible for the sales business plan, product marketing and social media activities in Europe, China and Japan. I managed a team of 16 people plus a number of independent sales agents around the world to drive sales and increase brand value and awareness.

Pankl-APC Turbosystems is a subsidiary of the Pankl Racing Systems AG. Their core competency lies in the support of the development of advanced turbocharging and air management systems for internal combustion engines. During my short time with the company I was responsible for execution of the business plan and winning new business. Moreover managing all commercial and relationship matters with customers and organisations like: Porsche Motorsport, Renault Sport F1, Bugatti, BMW M, Lamborghini, ITR and FIA.

Akrapovic is a manufacturer of high performance exhaust systems. As global supplier in motorsport and premium vehicles segment their exhausts are found on brands such as BMW and Lamborghini and used in races such as the 24hrs of Le Mans and DTM. In this role I was responsible for the development and growth of the car segment. My activities: acquiring new projects, business development, sales planning, building brand and products awareness and developing the company’s sales capabilities.

Bike Guide, Tester and Bike Mechanic for c. As a freelancer and enthusiastic mountain-biker I contribute to the cycling industry on a regular basis.

Honeywell Turbo Technologies (HTT) is recognized as the maker of Garrett turbochargers for passenger car and commercial diesel applications. During my time at HTT I was responsible for the BMW account. Within the account team accountable for the execution of the business plan and winning new business. Activities included: identifying growth opportunities, managing all commercial matters within target and forecasting demand.

Briggs & Stratton is one of the world’s largest producer of 4-cycle air-cooled gasoline engines for outdoor power equipment. Fribourg was the headquarter for the European Regional Office. During my time, I was responsible for the development of the European product marketing strategy for consumer engines. Activities included: management of the product range and introduction, development and marketing of products, engine features and styling.

Caterpillar is the world's largest manufacturer of construction and mining equipment, diesel and natural gas engines. Geneva is the headquarters for Europe, Middle East and Africa. My main target as Area Sales Manager was make the annual machine sales business plan for the Gulf and Saudi Arabia. My primary activities included: territory and dealer management, market research, value selling, price and margin management, forecasting demand and sales training.

I was responsible for the coordination and implementation of strategies and actions to secure equipment deals in the East and West African mining industry.

Sales Representative and Management Trainee. Successfully completed Caterpillars 15-month management employee training program. Highlight: The participation in the worldwide launch of the 797. The largest mining truck in the world. (Decatur, IL, USA – 8 month)

Extra subjects: marketing, law, and business economics. Thesis: a noise reduction study on tracked-type tractors with PT Kaltim Prima Coal on the island of Borneo in Indonesia.