Kate Rodriguez

• Deliver professional English articles and customer case studies for B2B clients that drive sales & engagement. • Available for remote work worldwide. • Native English speaker/writer • Client list includes The Economist Group, McKesson Europe AG, and Personio. • Published on websites of Fast Company, Huffington Post, The Economist, Daily Muse, Career Addict.

• Designed content strategy for a tech talent community of 10,000. • Wrote blogs and social posts to attract talent signups. • Optimized talent prospect messaging with videos to increase response rates by 50%. • Produced email journeys for new talent onboarding.

• Directed content produced by the CRM department for Europe's #1 fitness app, including blog, email, and app channels across 3 brands. • Led a team of content writers and freelancers. • Planned the CRM campaign calendar to achieve business goals for retention, engagement, and conversion. • Identified opportunities to improve content effectiveness with A/B tests and user testing. • Partnered with team leads from social media, product marketing, creative, and product to align campaigns and messaging.

• Led the creation of high-conversion CRM copy for our global audience of over 52 million users. • Wrote emails, pushes, in-app notifications, and buying pages that drove engagement, retention, and sales. • Oversaw messaging for weekly and seasonal campaigns and automated journeys. • Obsessively optimized copy for better performance through A/B and user testing. • Mentored other copywriters on the team. Edit and proofread their copy according to style guide and best-practices.

• Managed email marketing for English-speaking global markets. • Performed weekly analytics/reporting and developed promotional campaign strategies. • Wrote marketing content for B2C clients on job search tactics.

• Researched and wrote papers on trade policy in Pacific Rim countries. • Edited and proofread correspondence and trade reports written in English by non-native speakers.

• Analyzed e-commerce growth rates, usage, trends and public policy implications domestically and internationally. • Worked effectively with businesses and consumer organizations to develop U.S. Government policies for online consumer protection, privacy, and other e-commerce issues.

• Participated in negotiations on e-commerce policies in the WTO, OECD, Free Trade Area of the Americas and Asia-Pacific Economic Cooperation forum. • Drafted white papers, research reports and speech material on a wide range of e-commerce policies for high-level U.S. Government officials.

• Wrote and delivered professional development training workshops. • Coached students on internship and job opportunities in international career fields.

Modules in: Inbound Marketing (completed) Social Media Marketing (ongoing) SEO/SEM (to be completed) Marketing Analytics (to be completed

international trade, international economics, international development