Kerstin Stanka

PURPOSE // Develop a customer-centric and value-oriented marketing strategy for the brands MediaMarkt and SATURN in Germany, the most important country for the group // Influencing the international marketing strategy based on learnings and insights from Germany

PURPOSE: Develop a customer-centric and value-oriented marketing strategy for the brands MediaMarkt and SATURN in 12 countries with focus on Germany TASKS // Strategic annual marketing planning based on the analysis of market, brand, consumer and competitor development // Act as inhouse sparring partner for all marketing disciplines: Define standards and tools to successfully manage marketing campaigns end-to-end

PURPOSE // Lead the planning and implementation of Omnichannel campaigns TASKS // Lead seasonal planning sessions to align the Omnichannel themes prior to Sell-in // Create seasonal calendar and ensure consistent execution of all campaigns // Set campaign objectives and identify the respective target segments // Define the framework for post-campaign evaluation reports // Lead the implementation of a multichannel campaign management software

PURPOSE // Build a solid relationship with strategic partner brands (e.g. adidas Originals, Nike, G-Star) to establish a strong partnership for future growth TASKS // Plan, brief, monitor and report the brands’ seasonal marketing campaigns across Zalando’s marketing channels in line with the brands' budget and strategy // Understand the collections to bring product stories to life // Identify and share customer insights with the partner brands in order to allow data-driven decisions

PURPOSE // Develop Retail Marketing tools for adidas’ Sport Style brands in line with the brands’ positioning and aiming at industry-leading brand presentation TASKS // Develop guidelines and tools for the execution of retail concepts on market level // Interface with market Retail teams to ensure market compliance with the global brand strategy // Lead the development of a mobile app that enables direct communication between headquarters and stores for the retail launch of adidas NEO in Germany

// Managed the global implementation of the software "Mockshop", which enables realistic 3D-visualisation of store environments // Supported the development of retail marketing tools // Managed seasonal product photography // Supported the development and implementation of retail concepts // Coordinated showroom and model store set-ups // Conducted diploma thesis entitled: "The development of a global retail concept using the adidas Originals retail concept as an example. Possibilities and chances ..."

* Supported adidas key accounts in visual marketing and sales promotions * Member of the "adidas Event Task Force" * Realised "adidas GRÜN" retail activation in Toulouse, France * Tour guide (acted as a guide to employees, guests and consumers at production facilities and headquarters)

// Managed the development and implementation of marketing campaigns // Briefed external agencies on various marketing tools // Compiled newsletters about upcoming marketing campaigns // Analysed the performance of advertising material // Planned and coordinated the publication of an internal magazine // Supported the realisation of a Marketing online platform

// Wrote presentations for various radio shows // Prepared, conducted and edited interviews with music artists in English and German // Managed website content using a Content Management System

// Supported the preparation and realisation of the city events "Bamberg zaubert" and "Bamberg SkateNight"

The aim of this extra-occupational program was to provide adequate knowledge of the theory and methods of Data Science, transfer solid expertise in a wide scope of areas and finally train analytical and strategic skills.

Subjects: Media, Communications, Marketing, PR Projects: * Trade fair "ofra": Moderated daily fashion shows and a model contest on stage * "Medienbuehne" (Media Stage): Responsible for public and media relations * "Wuerzburg - just feel it": responsible for creating the behind-the-scenes-video