Klaus Hengstmann

The Modern Selling Academy emphasizes industry-specific insights and shares best-in-class case studies first-hand on how top leaders have transformed traditional selling approaches into a sales-driven corporate culture. My areas for modern selling bench-learning and peer training: > Developing and delivering academy curriculum, marketing, sales and impact management > Ensuring an engaging candidate experience from open enrolment to HSG IMC Alumni membership

Leading a matrix team, I mastered 25 programs in virtual, blended, and boutique campus environments: > Managing a course portfolio throughout its entire life cycle, collaborating with faculty to develop new designs and tailor-made delivery methods > Working closely with companies to understand their training and organizational development needs and offering customized certificate programs to meet them > Heading the overall marketing and sales outreach

> Responsible for sales marketing and communication to cover the entire life cycle from lead generation, growing and retaining assets, fueling engagement and customer relationship > Showcasing and driving brand experiences that articulate our value proposition to the Ultra & High Net Worth Individual clients, and family offices > Strong focus on increasing Corporate Banking brand equity to improve customer advocacy, fostering client stakeholder relations

> Established a program that translated customer challenges into a methodology, driving new business, fostering customer relationships, and achieving profitable growth > Provided an LMS learning journey by offering eLearning modules, best practice training, and mentoring sessions, resulting in improvements in leadership capabilities and revenue performance > Creating a culture of growth mindset, I led the transformational change for over 200 sales colleagues annually

> Appointed Co-Chief Liaison Officer to activate and lead the UEFA Champions League sponsorship as the "Official Bank of UEFA Club Competitions" > Head of Group Venue- and Ticket Inventory, Group VIP and Hospitality Management, leading a team for 125 matches and appx 10k guests > Achieved 225% performance growth in brand awareness, brand image, customer and employee engagement and propensity to buy (acc. UC Media)

> Appointed Co-Chief Liaison Officer to activate and lead the UEFA EURO 2008 sponsorship as "Official National Supporter Austria" for 30 UniCredit subsidiaries > Head of Group Venue- and Ticket Inventory, Group VIP and Hospitality, leading a team for 31 matches, 5 destinations, and appx 5k clients

> Developing and implementing investment marketing initiatives to increase MIB brand awareness, product penetration and client relationship experience > Establishing a new Senior Coverage Banking growth marketing initiative > MIB Group Manager ExCo / OpCo Venue Logistics and Global Campus Day

> Activating FIFA World Cup 2006 hospitality packages to support and strengthen the HVB Corporates & Markets brand > Enforce revenues, increase customer value and satisfaction, and meet agreed targets and objectives at a global and market level

Senior Consulting und support accountabilities including: >Advisor and event management expert, proposing value-add event activity and direction around marketing initiatives, aligned to strategic business goals (e.g. "ran SAT.1" TV-presenting, 9 years "Förderpreis Deutscher Film") >Delivers flawless events from conception to reconciliation; including pre-con meetings, overall management of the event, working directly with the business, providing final cost analysis

GSC Group Communication, reporting to the Head of Complaints Department: > Creation of planning foundations and establishing of a Management Information system to prevent reputational risks > Generating new B2C / B2B business > Optimizing of existing product and marketing strategies > Developing a data warehouse for the HVB board, to intensify client relations, press communication and business networks

Grade: GPA 3,3 / CH 5,3 / D 1,7Grade: GPA 3,3 / CH 5,3 / D 1,7

Grade: GPA 3,7 / CH 5,6 / D 1,3Grade: GPA 3,7 / CH 5,6 / D 1,3

UniCredit Leadership Program - Organizational Leadership