Lawrence Ullmann

Taking care of your eCommerce

• Kite Surf instructor for the season in Cartagena de Indias/Colombia (November 2019 to present) • Traveled South America by land from Brazil to the extreme south near Cape Horn and back north up to Colombia (Nov 2018 – Sep 2019)

• Department creation/reorganization of 3 business verticals • Personalization and machine learning, dynamic performance based traffic redirection, targeted notifications, SaaS toolS • KPI reporting and target system • Marketing department pitches to potential new investors • Led cross-functional project teams - customer journeys, internal search engine performance and checkout funnel drop-off • Website tracking and analytics set up review – Google Analytics • AB testing – UX/UI review

• Department restructuring – 30+ employees in 10 countries • Knowledge management strategy • International brand partnerships • Strategic and IT product development roadmap • Implementing user recommendation and personalization strategies • Cross-country commercial events and product launches • Company’s brand identity review • Reached lowest employee turnover rate in marketing department

(Jumia Nigeria, n°1 e-commerce retailer in Nigeria, biggest venture/country of Africa Internet Group, backed by MTN, Rocket Internet & Millicom) Maintain and improve the website presence of Jumia Nigeria Drive the optimization of conversion rate and all of the mobile and desktop website’s, as well as the app’s key metrics, Management of a team of 4 and business trips to Nigeria

GUCCI and ESCADA licensed fragrances in DACH Developed & implemented local marketing campaigns (ATL/BTL, POS items, media planning, PR programs, etc.), designed trade personnel motivation plans (mailings, incentives planning, trainings, etc.) Financial and demand forecasting, monthly reviews, budget management of 10+ million Euros, hard close and bottom up budget planning, risk analysis on sell-in targets Monthly market share reviews, media spending share, competitive analysis, brand positioning, etc.

- Responsible for a product launch and exceeding sales objectives, managing external agencies and internal departments - Directed marketing planning and strategy, including price setting, advertising (TV & Print), elaboration of promotion materials and presentation to sales forces - Elaborated training materials for pharmacy technicians on company products - Conducted market research on pricing, competitors, SWOT and PR - Developed budget 2011 with the marketing team

- Directed the commercialization of two online magazines from the conceptualization, development of marketing strategy, to the development of the websites (html) - Oversaw marketing activities, including search engine and social media marketing (SEO, SEM & SMM), newsletters and creation of marketing materials in cooperation with designers - Conceptualized and implemented an online advertisement webpage

- Directed Switzerland’s largest neutral online poll on political issues, led a team of 7 - Recruited two private sponsors - Carried out marketing and media activities reaching 20’900 participants (sample representation of the Swiss population), partnering with 3 media organizations of national importance, held pressconferences - Closely worked with the presidents and general secretaries of all major political parties (including the 4 government parties) and partnered with more than 50 civil organizations

(Independent assessment and valuation of technology-driven companies and business information provider) • Conducted information research and applications of different valuation methods • Supported launch of new online-databases • Carried out industry and market researches on competition as well as for database, analyzed market trends & including SWOT analysis