Leena Pesu

Working primarily with medical technology companies and their international expansion.

Consulting Finnish companies on their international expansion. Managing a team of analysts and foresight professionals.

- Launching a new medical device to the market - Participated in planning and setting up clinical trials - Setting up reference sites in Finland and abroad - creating marketing material and organizing events - creating distributor criteria and processes, negotiating with potential distributors - domestic sales, closing our first clients

Business ownership and P&L responsibility for the Social Links product line, a social network analysis toolset for mobile operators • Go-to-market strategy • Channel development • Productization of the Social Links software • Product strategy & roadmap, pricing models • Sales channel training & support

Marketing Manager, Pulse Oximetry • Global product management for the entire product portfolio • Leveraging the synergies of integration into GE Healthcare • Formulating a sustainable growth strategy in a hostile market & IPR situation • Assessing potential technology partners and contributing in OEM negotiations • Setting up technical and clinical evaluations – both using internal resources and researchers in partner hospitals

Product Manager - EEG, NMT; Development Manager - Clinical Concepts, Marketing Manager and Team Leader - Adequacy of Anesthesia

Biomedical Engineering, Mathematics