Lianna Mistry

Digital and social media strategy for Henkel Beauty Care brands within hair care and styling categories under Schwarzkopf, such as Gliss Kur, Taft and Schauma.

Digital marketing and content strategy for social media of hair and body beauty brands. Understanding digital ecosystems of beauty brands, analysing performance data and building communication strategies.

Worked with 3 start-ups in travel, social media and college counselling to establish their digital presence from the ground up and successfully set up digital marketing teams of 2 to 4 employees. Led client-acquisition strategy and initiated digital marketing plans. Built on personal leadership skills and strategies on how to maximize on client and company needs.

Developed new strategies to maximize digital brand image and managed content creation, execution and client servicing for the following 6 brands – Maybelline New York, Cello Pens, Chandon, Awfis Co-Working Spaces, Food Service India Pvt. Ltd. and L’Oréal Internal Communication. Managed and led a team of 5 marketing junior and senior executives. Trained 3 internal teams to aid in productivity and company growth.

Master of Business Administration (MBA) with International Modules in: Kellogg School of Management (Northwestern University), Chicago (USA) Indian Institute of Management Bangalore (IIMB), Bangalore (India) China Europe International Business School (CEIBS), Shanghai (China)