Luis Del Valle Rodríguez

Accountable to the General Manager, in charge of creating the Marketing Department, including the development of all procedures, operations and policies of the area. Created and led a strategy to strengthen the portfolio with products manufactured outside the company, visiting worldwide stationery fairs, launching 6 products in the last two years, expecting to reach $50 million us in sales within the next 4 years by controlling, negotiating, supervising and designing all import products

In charge of sales and creative development of all promotions, production, advertising campaigns, package designs and tactic communication strategies for Pepsico, Kodak, Luminarc, American Express, Goodyear, Nestle, Casa Cuervo and Sección Amarilla, among other clients. Main accountabilities: to promote the company, acquire new clients, manage P & L results, quality control and motivate employees mindset to think out of the box. Average $1,000,000 us annual sales.

Managed worldwide communication efforts for flavor brands, market analysis and product development to ensure customize products and advertising campaigns across international markets to lead the marketing flavors strategy.

In charge of Marketing Strategies, promotions and new product development to ensure a consistent growth and competitiveness.

Responsible for American Express POS machines communication strategy and selection and execution of installations in American Express clients.

In charge of communication and sales strategy to revamp the American Express Travelers Cheques in Mexico, through stock market business and banks at the time where the dollar possession in Mexico was restricted. - Developed the American Express Travelers Cheques sales and communication strategy.

Created the marketing strategy for the area which decrease cardmembers attrition from 37% to 11%, within one year and coordinated the monthly newspaper “EXPRESSIONES” toward American Express cardmembers.