Dr. Marco Rüedi

Overall Business/P&L responsibility for the Aesthetic Division WW, driving Direct Countries and development of Distributor-Network across more than 90 countries. - Leading 4 Teams: Product Management, Operational Marketing, Direct Sales and Distributor-Management (Regional Businesses). - Successful Turn-Around Management (20% Growth 2013 vs 2012) - Change Management: Organizational and Strategy Development to drive Regionalization Implementation (EU, EEMEA, APAC and LATAM)

Nominated to drive a company wide sales and marketing transformation initiative/project to develop and implement a Costumer Centric business model. (Roll-out: >1100 HC). - Implemented technical and organizational capabilities of Multi Channel campaign Management.

Lead Strategy team for Top Managment - Develop, Lead and coordinate (driving) strategic business initiatives. - Additional Responsibility for Political analysis, Pricing and Market Access Strategies, Product - Life-Cycle - Management, - E-Marketing across portfolio and organization

Strategic advice to top management - Running Liaison office to Governmental bodies: Analysis and anticipation of business relevant changes in political environment, health policy and reforms. - Cross functional management of pricing, parallel trade, counterfeit, generic defense, distribution and communication channels, expert reports to governmental structures. - Managed Export Business of multi-company drug portfolio.

Business Development responsability across all Business units in coordination with CEO/Top Managment - diversification and optimization of portfolio, - evaluating in- and out licensing opportunities, - generic defense models through internal or external partnering, - Alliance management with existing and new partners

Strategic support to the Board of directors: - Business-Development: Define new Market Access/Business-Models with insurance companies, Networks and Hospital.

Medico-Marketing Responsible for the 2 Blockbusters of the company Plavix and Aprovel

Startup Medgate AG, Basel, Switzerland leading Swiss Medical Call-Center - Launched a startup with a new health insurance (capitation fee based business model) as medical call center in Switzerland. - Responsible for Business Development with new Health insurers

• Co-ordination of health activities by international NGOs for 250,000 refugees both in camps and with host families in fYROM during the emergency; • Co-ordination with Ministry of Health to ensure access by refugees to primary and secondary health care in the host country, including drug management issues etc.

project management, business analysis and business consultancy, economic mediation, company culture, international management, international health systems, specialization in financial & risk management and strategies.

Klinkmanagement, betriebswirtschaftliche Grundlagen Business Administration (incl. accountancy, marketing, human resource management, organization, strategy management), economics, information technology management, communication, civil law, social and methodological skills.