Maria Degmair

In this dynamic position, I am leading the MarCom activities at Mey Group and its affiliated companies, MEYSENS (formerly Toposens, where I have been in charge of marketing already), Mey Maschinenbau Prien, Maschinenbau Leicht, ARTHUR BUS. Responsible for the development and implementation of marketing strategies for the above, my focus will be on driving impactful campaigns, enhancing brand visibility, and fostering effective communication channels across our network of companies.

• In charge of the marketing strategy, product launches & Go-to-Market • Concept, development & implementation of the marketing plan • Monitoring & analysis of current & future trends within the automotive & robotics market, development of new strategies • Concept, design & implementation of all offline & online marketing materials • Development of the website & social-media-channels • Brand management, developing & monitoring of CI / CD • Press & PR • SEM, tracking of KPIs • Events and exhibitions

Professional development programme: • agile, digital & lean leadership with best practice cases incl. principles & tasks of a leader, etc. • strategic marketing management incl. business analysis, consumer behaviour, market research methods & prognosis, controlling etc. • business analysis & calculations of operational costs, insolvency law, corporate mergers, business law, etc. • personal business development incl. communication & negotiation

Brand Management: • Responsible for the bank‘s CI & brand manual • Creation & updates of all offline & online marketing material (brochures, flyers, newsletter, videos, etc.) in cooperation with agency • working with agencies & project coordination Social Media: • In charge of the bank's social media channels: content creation, content plan and regular postings across the channels PR: • Advertorials & editorials • Responsible for the website's PR page • Press releases with external agency

• Designing and updating of all B2B marketing material • Formulating and planning e-shots • Content writing and press releases • Website maintanance • Organising and planning sales campaigns for new product launches • Planning and establishing company presence at exhibitions • Customer liaison (overseas and in the U.K.) including follow up • Proof reading of correspondence and literature • Assisting the Managing Director: diary management, internal and external communication, budget, appointments

• Working in a busy call centre taking in-bound customer calls & dealing with bookings & enquiries regarding driving licence tests • Directing complaints through the appropriate channels including escalation procedures to set targets & deadlines

Internatioanl Business, Economics, International Accounting and Finance, International Politics, Tourism Business Environment, e-Marketing, Operations Management, Destinantion Marketing, Strategic Tourism Management