Marie Hanna
Angestellt, Project Manager Retail Media Campaigns, PIA Media MUC GmbH
Hamburg, Deutschland
Über mich
International Project Manager: Marketing and Brand Specialist with +5 years of experience in consumer retail media campaigns with a strong passion for brands, consumer centricity and digital marketing. Well versed in brand development, communication, media planning and advertising. Essential knowledge in social media tools: Google Ads/Analytics, Google AdWords, Facebook and Instagram business.
Werdegang
Berufserfahrung von Marie Hanna
Bis heute 2 Jahre, seit Juni 2022
Project Manager Retail Media Campaigns
PIA Media MUC GmbH
-Strategic planning– KPI based conception of various digital Retail Media Campaigns -Proposing concepts of digital campaigns to customers in cooperation with channels and service providers -Conducting Media planning, as well as performance tracking and monitoring the optimization within campaigns -Analysing, reporting and post-campaigns evaluation -Coordinating with all the digital channels ensuring seamless campaigns
5 Jahre, Jan. 2017 - Dez. 2021
Maternity Leave & Executive Digital Marketing Program
IE Business School“Digital Marketing, Social Media and Analytics: An Omnichannel Strategy” Learnt about: - the Buyer Persona/customer journey -SEO, SEM,Display Ads,Social Media, Email Marketing, Content|Performance Mkt, Google Analytics. Audience,acquisition,behavior & conversion reports. KPIs, set up S.M.A.R.T. goals - the Real-time data|proximity marketing| augmented reality|virtual reality|AI machine learning|chatbots|automation - Omnichannel Mkt strategy, created/executed campaigns of Facebook, Instagram & Google ads
Worked with private customers seeking to buy luxury brands, fashion goods or limited edition items launched only in Milan. - Attended most of the `Ready to Wear` exhibitions/wholesalers in Italy and placed orders based on each customer requirements and boutique style - Arranged each order pick up and follow up its delivery process until in store - Communicated and shared with clients each season collection look-book by brand
5 Jahre und 4 Monate, Apr. 2007 - Juli 2012
Senior Brand Manager
Khalil Fattal et fils
Brand positioning, campaigning, increasing brand awareness for: Spirit Brands: Grey Goose vodka, Bacardi, Martini, Bombay, Eristoff & Patron Small Home Appliances Brands: Kenwood, Ariete, Kärcher, Leifheit & Soehnle Retail & Stationary Brands: Eastpak, Jansport & Parker - B2B|B2C mkt brand plans - A&P budget by brand- (ATL & BTL) On/Off trade channels - Planned, executed, monitored mkt campaigns, product activation, PR events - Measured campaigns -Developed best POS materials for high brand visibility
6 Monate, Sep. 2006 - Feb. 2007
Assistant shop Manager | Mango
Azadea Group
Supported and empowered each employee within the store to achieve the brand goals & objectives overall example setting, customer service excellence and top merchandising
1 Monat, Juli 2006 - Juli 2006
Client service Trainee
Impact BBDO
2 Monate, Apr. 2006 - Mai 2006
Client Service Representative
Grey Worldwide
4 Jahre und 6 Monate, Jan. 2000 - Juni 2004
Customer Service Agent
Libancell
Customers support in response to sales inquiries of new products, services and features
Ausbildung von Marie Hanna
4 Jahre und 9 Monate, Jan. 2002 - Sep. 2006
Advertising
American University of Science and Technology
Sprachen
Französisch
Muttersprache
Italienisch
Muttersprache
Englisch
Fließend
Deutsch
Gut