Martin Schaufelberger

- Technical Key Account - World-wide market research, in regards to the application requirements in the field of law enforcement - Application development - Consulting and training - Technical support and training - Define the product strategy and roadmap - Deliver MRDs and PRDs with prioritized features and corresponding justification "You have to understand what a customer wants, if you won't to end up with a successful product"

- World-wide market research, in regards to the application requirements in the field of law enforcement - Application development - Consulting and training - Technical support and training - Define the product strategy and roadmap - Deliver MRDs and PRDs with prioritized features and corresponding justification - Work with external third parties to assess partnerships and licensing opportunities - Expert with respect to the competition - Perform product demos to customers

- Strategic Marketing - Branding of products - Customer Relationship Management - Strategic Pricing - Innovation - Product Management - Marketing Controlling - Documentation and leaflets

- Developing new business for the company, which in turn would ensure the company’s growth and progress. - Bringing new clients for the company by acting as a high-level sales person. - Introducing the company to new potential clients and ensuring that the company is making adequate profits. - Reporting of vital information on the company’s overall performance to the company’s Board of Directors.

- World-wide market research, in regards to the application requirements in the field of law enforcement - Application development - Consulting and training - Technical support and training

Developement of speed and redlight enforcement equipment hard and software, and the appropriate testing equipment. Planning of complex installation sites and the training of technical personnel on law enforcement equipment world-wide. This included transfer of knowledge to allow the engineers and technicians to repair, calibrate and install law enforcement systems, and to be able to thoroughly train the users of the equipment.

Plan and reorganise the operational steps of Multanova in order to attain the ISO 9000 certification by improving the internal quality in marketing, finance, design, engineering, production, and customer service, etc.) and to focus on meeting customer needs to ensure quality in the respective products and services, and the Management of their processes through the appropriate process improvement channels.

The work included solving problems at complex installation sites, and the training of technical personel on law enforcement equipment world-wide. This included transfer of knowledge to allow the engineers and technicians to repair, calibrate and install law enforcement systems, and to be able to thoroughly train the users of the equipment.

Developement of speed and redlight enforcement equipment and the appropriate testing equipment.

- Professional working methods: Goal and result-oriented thinking and action - Intelligent Time Management: Time and energy applied consciously - Workaholic: Balance between profession and private life - Mental strength: High concentration and precision although under pressure of succession

- Leadership, motivation and team formation - Strategic and operational leadership - Human resources - Communication and confliction management - Finances - Controlling - Personality Management - Innovation and creativity

- Marketing Management - Marketing Strategy - Marketing Segmentation - Marketing Instruments - Marking Planning (development of a marketing strategy) - Marketing Dynamic - Price and product policy - Customer orientation - Marketing Communication - Direct Marketing - Marketing Globalisation

- personnel training and qualification - controlling the product design - controlling documentation - controlling purchasing - product identification and traceability at all stages of production - defining and controlling inspection, measuring and test equipment - product acceptance - control

- Defining exciting Project Outcomes - Generating Ideas - Delegating Effectively - Strategies for Motivating the Project Team - Practical Tools and Techniques and when to use them - What to do when Things are Going Well - What to do When They're Not - Moving Projects on to a Successful Outcom