Martin Stegelmeier (马丁)

- Leading the generation of ideas and concepts for future retail - Responsible for the piloting and evaluation of new business models - Examination of China specific mega trends to identify potential opportunities spaces for Porsche China. - Responsible for development of business cases and analysis of cost structure & process chain in collaboration with all stakeholders - In charge of venturing and portfolio management of new business partners.

Definition der Porsche Exclusive Strategie in China & Entwicklung einer zentralen Kundenberatung für Porsche Exclusive in China; Definition von Maßnahmen (e.g. Special Editions) zur Vermarktung der Exclusive Options Sales in China; Aufbau des Kundenberatungszentrum im Porsche Experience Centers (PEC) in Shanghai; Unterstützung von Exclusive Flagship Händlern in der Kundenberatung und Training von Händler Mitarbeitern

Consulting and Implementation of IT-based „Salesmen Workplace of the Future“ for Mercedes-Benz and smart dealerships in the Chinese Market (400 Outlets), Supporting and executing national and international IT-Rollout-Projects on Market and Retail level including Process definition and implementation, Executing Analysis and Definition Workshops as well as Training of Dealership Employees, Accompanying Change-processes of organizational and operational units on Market & Retail level

Responsible for acquisition and support of exhibitors for the worlds leading print industry trade show DRUPA, Handling Key Accounts including HP, Heidelberg AG, Kodak, Canon, Fujitsu- Siemens, Konika Minolta, Negotiating cooperation agreements with int. Organizations and Industry Associations, Coordinating sales activities of foreign representatives, Planning and Controlling of budgets & Invoicing, Development and realization of special projects & new Trade Show Concepts e.g. 3D fab&print

International Business Development & Market analysis for various world leading industry trade shows incl. Medica, glasstech, drupa, ProWein, Branding / Positioning Concept Development & Creation of communications tools

Coordinating marketing and business development activities China-wide for the worlds leading manufacturer of Wood Processing Machinery, Master-Thesis Development: „Aligning the Local and Global Dimension of Sales & Marketing Activities for German B2B SMEs in Emerging Markets - The Case of Siempelkamp in China“

Developing markt entry & comm. strategies for German B2B SMEs in China: Siemens, Siempelkamp, Heraeus, Freudenberg, Claas, Drom, BMBF, Contitech, Desitin, GIZ, NRW Invest, Corporate Website concept development and realization via CMS for Heraeus, Event and Trade-show management for Freudenberg & Siempelkamp in China, Organizing and executing delegation visits, Establish contacts to potential business partners and intermediaries, Handling of sub-agencies, Office Mngt. and supervision of junior staff

- Actively involved in the organisation and realisation of numerous events including the ten year anniversiry of the company with more than 400 participants - Independently conducting research into various topics concerning the market entry of German companies in China; contributing to articles for publications - Participating in meetings with customers and potential tenants - Independently meeting various business partners of the German Centre in order to explore ways of co-operation

Software Localization

Sino-European Economics and Business Studies

Asian and International Business

Chinese Language and Culture

Management & Marketing