Maurizio Di Carlo

Opened from scratch Lenovo Smartphone division in Italy and Israel, started and developed Mobile business with Telecom Operators, Distributors, Retailers, Telco Specialists and System Integrators. Reporting to the VP EMEA, I have the following responsibilities: • Define and execute the sales plan and marketing strategy, with quarterly P&L responsibility. • Build and manage a team of 5 people (Sales, Marketing, Product Man, Operations) + 5 field sales merchandisers.

Responsibility to develop and manage the Consumer & SMB sales and BlackBerry brand awareness, reorganizing the entire Sales Division and managing both the Telco Operators and Retail channel. • Responsible of the Consumer & SMB Division consisting in a team of 10 accounts/channel sales managers and 20 sales field merchandisers. • Directly involved as spokesperson in PR activities, interviews and presentations.

I managed a complete start up with Sales and Marketing responsibility for Italy, Greece and Israel: • Defining Business Plan to execute the Strategy in the Retail and Corporate markets. • Managing Relationship and Sales with 12 WD official IT Distributors, and agreements with the top 40 Retailer Chains and System Integrators over the 3 Countries. • Responsible for the marketing budget to develop channel marketing and advertising to increase demand generation and brand awareness.