Michael Fisk

Led the international marketing and strategy for: Curse of La Llorona, Blinded By The Light, Annabelle 3, Motherless Brooklyn and others. Oversaw the int’l digital marketing department for the films: The Meg, Crazy Rich Asians, The Nun, A Star Is Born, The Mule, Smallfoot, They Shall Not Grow Old, Fantastic Beasts: The Crimes of Grindelwald, Aquaman

Oversaw the film digital campaigns and team during the transition of management and merger of Open Road Films and IM Global companies by Tang Media Partnerships (to form Global Road Entertainment). Films included the psychological thriller 'All I See Is You', young adult targeted 'Midnight Sun', family-friendly 'Show Dogs' and animated feature 'Playmobil: The Movie'.

Led the Marketing team of 14 people in creating campaigns for 70+ countries and content for the Sales teams to pitch films at Cannes, EFM (European Film Market in Berlin) and AFM (American Film Market). • Created strategy and marketing plans for award-winning films like La La Land, and A Monster Calls. • Oversaw campaigns for local Chinese films like L.O.R.D and marketed to other countries. Conversely, developed and lead plans of U.S. films like Now You See Me 2 to nearly $100 million box office in China.

Led the overall int’l marketing initiatives and budgets for the movie division for diverse films like Pixels, Hotel Transylvania 2 and the James Bond film Spectre. • Concepted big stunt ideas to promote the film globally. • Lead a broad range of teams from different regions in global and pan-regional summits.

Oversaw the theatrical digital marketing strategy for 70+ countries. • Developed the international digital marketing strategy and creative for over 300 Sony Pictures film releases (e.g. The Smurfs, Skyfall, The Amazing Spider-Man), including local film releases. • Increased digital creative budget year-to-year by over $8 million; while reducing vendor and agency costs 30%. • Maximized social media like Facebook, YouTube, Twitter, LINE, Kakao, WeChat and others to distribute film marketing content.

• Expanded the worldwide digital marketing team by 300%. Recruited and hired newly created digital marketing positions in 11 countries. • Launched the studios’ first Twitter game (Terminator Salvation) and first multi-language live red carpet webcast (Michael Jackson’s This Is It).

• Increased the number of country gateway/portal sites from 17 to over 50 in two years. • Negotiated the first pan-European online media buy with Yahoo for Legend of Zorro. Thereafter, developed pan-regional deals on nearly all tent-pole films.

• Pushed the digital frontier by creating the first 3-D film website (Shark Boy & Lava Girl), and first studio promotional blackberry game (RV). • Optimized websites via search engine marketing such as organic search and meta tags.

Led the New Media Marketing & Strategy group for online, mobile, and other new media initiatives. • Led the international strategy for the department including UK, Germany, and Australia. Determined new business opportunities for the territories. • Proposed and lead the interdivisional communication consulting project for company COO. • Oversaw email deployment, database acquisitions, and co-registration activities. Email frequency doubled. Subscriber database grew 66%.

Led the daily management, implementation and tracking of online marketing campaigns. • Communicated brand strategy, messaging, and performance goals to 3 creative agencies. • Negotiated contracts with creative agencies and managed an online advertising budget of $1 million. • Assisted with offline print and radio campaign strategies in tandem with offline creative agency.

Also received a Concentration in Science, Technology & Values.